Top 3 Marketing Automation Trends You Need To Follow To Drive Your Business in 2022

Softuvo Solutions
  • Date Published
  • Categories Blog
  • Reading Time 5-Minute Read

Marketing is tricky! And if you wish to sail your boat without getting sucked in, follow these marketing automation trends and increase your business sales!

A few years ago there was a time when generating leads through billboards, radio commercials, and printed marketing materials was a common thing. It was an era of all-denim, drinking from Garfield cups and BBM messenger.

But today the customer journey has changed drastically. They are more interested in buying experiences rather than the products. They expect their experience with your business to be anticipatory, frictionless, and most importantly relevant as consumers increasingly demand “personalization”.

Thus it’s time for a new era – Marketing Automation!

Keeping in mind these rapid shifts, businesses will have to sharpen their strategies and consider automating their marketing process for better customer experiences.

According to some sources, the global marketing automation software market is expected to reach 25.5 billion US dollars by the end of 2023. Well, now that’s some Really Big Numbers! Then why are you out of the race?

So, without further ado, let’s understand what exactly is this industry catalyst and how it can efficiently help you generate leads for your business and achieve the desired targets.

What Is Marketing Automation?

So, marketing automation is a technology that helps businesses flourish by automating their marketing processes, tracking down customer engagement, and delivering personalized experiences to every customer across various channels including marketing, sales, and service. This when connected with CRM, can help businesses track customer data to deliver automated engagements across the web, email, social, and sales channels based on who the customer is and what they do they expect out of your business. This enables the marketing team to set up effective campaigns and deliver the right message to the right person at the right time.

How Does Marketing Automation Help Companies Reach And Engage With Prospects?

  • Triggered email marketing
  • Engaging social media marketing
  • Automated lead nurturing and inbound marketing
  • Click-through digital advertising
  • Interacting landing pages and forms

What Are the Key Benefits of Marketing Automation?

  • Generate more leads and quickly move them through the pipeline.
  • Connects your business with buyers on their terms with dynamic, personalized campaigns.
  • Understand the marketing journey from a single click to close, thus capturing a greater ROI.
  • Most Effective in saving Time and Money.

After understanding what Marketing Automation really is and how it can make a huge difference to your business in 2022, let’s have a look at its top trends and know, how you can drive more conversions following them!

Top 3 Marketing Automation Trends in 2022

The Reign of Hyper-Personalized Content

As a business owner, by now you might be aware that the need for personalized content is not surprising at all today. But it is important to note that mere writing “Hey Jack…” is not personalization. The changing marketing landscape demands more from it, a greeting message will not fulfill your purpose anymore. It is important to monitor user behavior in real-time and create an overall experience that is tailored according to their specific likes and preferences. This is known as hyper-personalization, using data to send personalized content across all stages of the funnel and achieve the desired goals.

AI + Machine Learning = Smart Marketing Automation Strategy

If you want to be at the top of your business game, you need to invest in these technologies to create better marketing campaigns. Using machine learning and AI, you can collect information on users and their online behaviors. You can use this information in developing future campaigns that engage and delights your audience, thereby maximizing their effectiveness.

Automated Social Media Marketing

As we all know Social media usage continues to grow each year. Last year, there were approximately 3.4 billion people on social media, which is a 10% increase from the previous year. And with more people joining, these platforms become of primal importance to engage leads and make them more familiar with your brand. If you want to keep your business at the top of everybody’s minds, you need to post content regularly and engage with them. With automated social media marketing, you can do this easily! It allows you to create posts days in advance and schedule them to publish at a specific date and time. Tools like Buffer and Hootsuite make it super easy for you to schedule content for the whole month and see the full results of your campaign.

Summing Up!

Due to the changing consumer behavior, you should know that your user is no longer willing to wait and will jump on to a better-suited competitor without giving a second thought! So, if you’re looking to take your marketing to the next level, you need to start off by taking advantage of these marketing automation trends to grow your company’s leads, sales, and revenue.