Top 5 Ecommerce Website Designs In 2018

Originally Published on October 5, 2018 

E-commerce websites have become the future of shopping. It is more convenient for items to arrive at your door than standing in long lines to buy items. More brick and mortar stores are closing due to the power of online shopping. There are many websites competing for customers. If your website fails to present a user-friendly experience then you’re missing out on sales. An attractive website that is mobile optimized is the key to having online success.

We have listed the top 5 e-commerce website designs in 2018. This list should give you some ideas on what features to use to improve your website.

1. New York Times Cooking

New York Times Cooking is the best recipe site for browsing years of recipes. This website offers a personal experience. NY Times Cooking has easy-to-use options for creating your own cookbook. The user can choose from popular dinner recipes and categorize them by chapters. There is also an option to choose the type of binding you want to put the final touches on your cookbook.

2. Crossrope

Crossrope offers a fun jump rope experience. What makes them stand out is their commitment to their customers. Not only do they sell products but they engage with their customers by offering them tutorials and challenges to achieve their fitness goals. This website uses white space to make their content more legible and to focus the user’s attention on the images surrounding the content.

3. Simply Chocolate

Simply Chocolate is a chocolate company in Copenhagen, Denmark. This fun and interactive website showcases each product with their ingredients in motion. Using the parallax scroll effect you can view all their products easily and unwrap the chocolate bars. Simply Chocolate used minimal information because the images told the story. This website also uses creative headings with consistent content.

4. Shwood Eyewear

Shwood offers the world’s finest wood sunglasses and eyewear. Their rotating feature is great for viewing all sides of the products. The product pages use animation to focus on the sunglasses features and materials. Once the user’s attention is captured, videos are used to show the process. Everything you need is on the product page so there is no need to go searching for details.

5. Marks and Spencer

Marks & Spencer is a major British multinational retailer located in London. This website offers a range of great filters, but our favorite is the rating system. This is a filter that many retailers don’t use on their websites. Potential customers like to view reviews when they are unsure of which products to purchase. Smart filtering makes the user experience helpful by narrowing down their product search. Filters can serve as search engines for products.

Need help with improving your e-commerce experience? Contact us to get started.