Top Factors Involved In SEO Content Writing

Top Factors Involved In SEO Content Writing

SEO-friendly content plays a huge role in the ranking of your website. Google earmarks a website’s content as one of the top factors in determining the rank on the search engine. That is why it necessary for you to create worthy content for your website as its importance has increased in the past few years.

This brings us to the next question, how should one structure content? What is the criteria? What are the requirements and is there a pattern which should be followed?

The answer to these questions is that you need to follow some concepts and keep in mind the needs of your business as it gives you a proper understanding of your line of work.

Down below we have listed a few important points you will need to create interactive website content.

1. Make a Strategy to Build

It is important to first brainstorm before you start your content. Most of the time you would see people just filling their pages and stuffing keywords in an attempt to get a higher ranking on google. But people need to understand that is not how Google works anymore, Google interprets stuffing of keywords as an attempt to fool the crawler and it also shows that you have not written your content which is in the interest of the user.

Find the keywords relevant to your business, assess your competitors’ keywords and then make a strategy to conjure content which conveys your business to your target audience.

2. Structure and Design

The next thing for you after writing your content is the structure and how it is portrayed on the pages, the number of paragraphs, titles, and subtitles. It is very crucial that your content is written and structured in a way which attracts the user, the user should feel at ease while going through your pages. The length of your content should be according to the standards and trends (1000+ words are recommended normally, but relevant).

One other way of attracting users is to add call-to-actions to redirect users on relevant pages. Make it easy for the user to surf through your website smoothly.

3. Write the Correct Content, According to Your Niche

Content should be cleaned of grammar and spelling mistakes. Any article with mistakes and errors is just simply unprofessional. Even if your content is informative and relevant it will lose its charm due to errors and mistakes.

Secondly, you have to show the users, through your content, that your business offers something unique in a very similar market. It is imperative that you get down and find exactly who your users are, this will help you get more relevant searches.

Find your niche and structure the content around the requirements of your audience. After that, all you have to do is watch how your conversions increase.

4. Get Your Authority Established

You need to continuously write quality content for Google to consider you an authority in the services you offer. This will allow you the benefit over your competitors and Google will give you authority over them.

To establish said authority you need to consistently publish a healthy amount of content which is interactive and useful.

Secondly, this is very important, you must be consistent when it comes to releasing your content. It is recommended that you publish 2-3 articles weekly rather than publishing loads of articles in a day then disappearing for some time.

Lastly, you need a variety in your articles. The focus should remain around your niche and the services you offer but you need to bring variety which revolves around the core services you offer. Search the trends and the recent requirements of your user. Find what your users are searching on the net and write accordingly.