Top News Stories From the Digital World

Hey LaSoftians,

Here’s the top news from the digital world. Read it and enjoy our very own #LaSoftDigitalNews!:)

1. Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook

Facebook is launching a new payment system, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp, and it’s designed to facilitate payments across Facebook’s popular social networks and apps. You’ll be able to use Facebook Pay to send money to friends, shop for goods, or even donate to fundraisers. The service will be separate from Facebook’s new Calibra wallet and the Libra network, and it’s “built on existing financial infrastructure and partnerships,” according to the company.

2. Most IT teams ‘believe that marketing doesn’t appreciate their work’

Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research. The study, from content management system (CMS) provider, Magnolia, incorporates a survey of over 200 IT professionals and 200 marketers across both the UK and US and garners unique insights into the DX landscape and the attitudes both groups hold in relation to their peers.

3. Instagram Will Test Hiding ‘Likes’ in the US Starting Next Week

Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It’s the latest step in Instagram’s quest to become the safest place on the internet.

Read also: Removing Like Counts Leads to 11% Decline in Engagements and LEARN TO INSPIRE ACTION ON INSTAGRAM.

4. Analyze LinkedIn Sales Navigator Usage Data in Power BI

Power BI recently announced the GA of Power BI template apps, allowing Power BI users to gain immediate insights through prepackaged dashboards and reports that are created from a live data source without the need to connect to, model, or visualize the data. The LinkedIn Sales Navigator Analytics Integration allows teams to seamlessly view and analyze Sales Navigator usage data within Power BI to increase sales effectiveness and maximize productivity.

5. The 4 Long-Term Ad Strategies That Pay Off (and The Mistakes to Avoid)

1. Run page “Like” campaigns
2. Promote your Facebook group
3. Leverage lead gen ads to boost your email list
4. Go live to build retargeting audiences

6. 4 Tips for Competing in Google & Facebook Ads

1. Add negative keywords constantly
2. Understand your match types
&
1. Tailor ads to your core platform
2. Align your bid strategy with your campaign’s core objective.

Read more at https://blog.lasoft.org/facebook-pay-hiding-likes-on-instagram-long-term-ad-strategies-and-more-at-lasoftdigitalnews/