The working of every SEO company is based on planning and monitoring.
Search Engine Optimisation is powerful enough to make or break your business. The power of the analytics becomes a vicious battleground with ever-changing SERP updates. The mobile-friendly algorithms and artificial intelligence have made the process more complex.
The working of every SEO company is based on planning and monitoring. Despite all the hard work and planning, there are a few things that are overlooked. If followed properly, they can give an instant boost to your sales and the campaign.
Things That Prevent Your Website from Crawling
Speed of the Website
The speed of the website is the first thing you should be concerned about. Google favours and pays attention to websites that are really fast. Sites with better speed often brag better rankings.
You can use tools to check the speed of the website. The tools will help you to know about the things that are slowing down your website. A faster website will help it brag an instant algorithm boost.
The bounce rates of the faster websites are comparatively low as it keeps your users happier.
If you have hired an SEO agency in London, make sure they update your sitemap on a regular basis. Updating and submitting your sitemap to Google Search Consoles on a regular basis will help it crawl on top ranks easily.
Most of the websites face crawling and indexing issues. Your content has to be accessible in order to appear in the search results. Google Search Consoles will let you know the issues with your content. Ultimately, you will be able to differentiate between the valid and excluding pages.
There are always some pages that are never indexed. Identifying these pages will help you perform a deep crawl.
Are You Lacking in Your Content Strategy?
Refreshing Old Content
Digital marketers often overlook the existing content and believe is staring something new. But, ignoring the readymade opportunities will definitely put you in the loss. It will have a negative impact on your rankings and traffic.
However, you can easily refresh and reuse the older content to climb the results. You will automatically come to know where to start work with by taking a look at your bounce rates.
Keep updating your content with the latest facts and numbers. Use it as an opportunity to refocus on your keywords. Long-tail keywords are easier to rank and can get you some quick wins.
Repurposing Your Content
Updating your features snippets time to time can actually get you ahead of the competition. Repurposing will help you jump to the top search results. Use Google as a guide because each time people need help they rely on Google.
Lack of Content
Efficient content is the first thing that helps you drive traffic to your website. Mentioning all your services and products on the landing page is the key.
The most authoritative or canonical version of content is well-appreciated by Google. In the deliberate process of republishing or repurposing your content, you must not compromise with the originality of the content.
Copyright infringements can create huge issues. Use better tools to identify the duplicity of the content. Most of the companies that provide SEO services in London are aware of the process.
The Importance of Backlinks Cannot Be Overlooked
There are tools that send you alerts about the value of your brand and the competition. Such tools can give a boost to your link building campaigns.
You can take things to the next level by pitching content. You can take help from the well-established publishers of the industry. Industry experts are key influencers. Their PR team is known for Ninja approach and their outreach is spread among crowds.
Backlinks serve as the backbone of the SEO campaigns. Manipulating your backlinks from time to time helps in improving the overall performance of your website. You should use third-party tools to identify the performance of these links.
We hope that this post will help you in reviewing and implementing the tips you are missing on. It will help you in climbing the search engine rankings.