Translating Luxury Online for Muraba Residences

  • Date Published
  • Categories Blog, Press Release
  • Reading Time 3-Minute Read

CLIENT NEWS: Crowd is pleased to announce our new partnership with Muraba Residences.

Crowd is pleased to announce our new partnership with Muraba Residences, a renowned luxury residential development in the heart of Dubai’s Palm Jumeirah.

An architectural gem located above the azure waters of the Arabian Gulf, Muraba Residences was meticulously designed by Pritzker Award winning architects for a luxurious experience – true to the Dubai lifestyle. With 46 apartments and four deluxe penthouses, Muraba Residences is the epitome of exceptional living.

To ensure awareness on a global spectrum of their outstanding property, Muraba Residences have appointed Crowd to run an array of digital marketing services, starting with an innovative, value-driven and fully optimised landing page solution. The landing page along with social media and PPC strategies will pave the way to a seamless and aesthetically beautiful online experience, integrating a 360 virtual tour, video and imagery that capture the true essence of the property.


Being located in the fastest growing economies, we’re constantly looking for new ways to enhance our marketing strategies by keeping track of the latest trends in technology, creative and digital marketing. By staying on top of things, we stay proactive in working towards better optimised solutions that perform and produce results that meet our clients’ KPIs.

Earlier this year, Crowd ran a digital campaign for Visit Sichuan to help increase their social media following through a new ad format. Whilst increasing their Facebook followers by an impressive 120 percent and Instagram following by 246 percent, we found that optimised ads were the key to success.

For this campaign, Crowd proposed six HTML5  microsites aimed at mobile users only. The purpose of these were to help identify which ad’s creative contained the highest click rates and most engagement to better optimise campaigns for the coming months.

Supported by a comprehensive pay-per-click strategy and an engaging set of dynamic banner ads, we’re excited to portray the exclusivity of Muraba Residences and remarket to their prime audiences in defined locations. Along with two monthly blog articles, we’re set to provide a 360 digital approach to help with Muraba Residences’ lead generation process.

Muraba Residences is geared for a push-start with Crowd’s marketing expertise. With a dedicated team on the frontline, Crowd promises a marketing proposition like no other. Crowd’s list of global partners is growing constantly and we’re always on the lookout for more potential collaborations. If you have a company, project or simply an idea you would like support on, ask the experts at Crowd. We always have a plan ready for action.

Get in touch with us now.