Tricks to Increase Your Linkedin Profile Visibility and Engagement

  • Date Published
  • Categories Blog
  • Reading Time 4-Minute Read

After all the drama and privacy issues we are witnessing with Facebook, along with the recent news that facebook’s organic reach is getting worse by the day, at least for company pages, we are left wondering in what kind of social media should we drive our attention to.

After all the drama and privacy issues we are witnessing with Facebook, along with the recent news that facebook’s organic reach is getting worse by the day, at least for company pages, we are left wondering in what kind of social media should we drive our attention to.

Maybe you don’t know about this, but LinkedIn is a “champion” when it takes to organic reach, that’s right, right now it’s the social network with the biggest organic reach, but to take full advantage of it we prepared a guide here that will help you reach you full potential on this platform.

Despite linkedin being, by far, the social network with the biggest organic reach (without the need to pay for your posts to be seen), as such, there a few “rules” that should be followed:

Long Text Posts

Posts composed only by text are more likely to reach a bigger audience than others, this because the community is very active in these type of posts. Unlike other social media platforms where the visual experience is huge part of the equation, on LinkedIn you can reach a bigger audience if you just write and write, specially if it’s about something meaningful regarding your career life. Obviously you can submit the post along with a picture but try to just focus on the text and check your results!
The key here is to get to know the LinkedIn Algorithm.

“Junior” you’re fired!

Whatever you do, don’t put on your current job the word “junior”, that’s because people there don’t care about the “lower level of the food chain” and they normally like to follow people with important roles in their companies.
This is the unfortunate truth of Linkedin, one that is just too bad to share but we have to adapt and move on! Obviously if you’re a trainee you can’t remove that word from your current job situation, but whenever you have the opportunity avoid this sort of words.

Keywords matter in LinkedIn

Try to use some keywords regarding your work on the main phrase of your profile. For example if in your skills you include SEO, you can put that you’re an “SEO Master” on that area, ensuring that when a potential headhunter searches for someone with SEO skills you profile can have more visibility and who knows, appear on the first page of results.
You know that little summary that most of the users still ignore to fill in their profiles? Yeah that one, fill it with keywords of your sector too! You’ll thank me later.

Write Articles

I know, I know, this can be boring and time consuming, but content creation is critical for success. Heck, it can even make you an “expert” at the eyes of some! This is perhaps the best strategy if you want your name out there. You can write whatever you can, but if you want an advice, the best things to write about are work-related episodes, either funny or inspirational.

Show the Human Side

Last but not least, show the human side! LinkedIn is not only about work but also about capturing others attention, if you can do that you will earn a great community.

There are also a bunch of other strategies that are normally used by others, but for the sake of this article we’ll end it here.
Now there’s some strategies that we don’t really recommend, for instance when you post about something and tag a lot of “known” people in the post, your post will reach an enormous audience, however people are starting to feel a bit tired of seeing these (it’s the equivalent of spam!), so I wouldn’t recommend you to follow this strategy, despite a lot of so called “experts” using it almost everyday, but it’s a viable option nonetheless.

PS: Oh and always make sure that your profile follows all the good practices that linkedin recommends to you, and yes that includes asking your boss for a “recommendation” post in your profile!