Web Development and Analytics for Digital Summit – Global 3-Day Conference

TDA
  • Score Case study score
    5.0
  • Date Published
  • Reading Time 2-Minute Read

Digital Summit wanted to create as impressive website as the conference is popular among the young student population.

About the Project

Since the conference is gathering more than 2,000 changemakers, we decided to go beyond the web development and sponsor the whole conference as the Bronze Sponsor. However, our primary objective was still to develop, according to the client’s brief, a mobile-responsive website that attractively covers all aspects of the conference, from speakers to the schedule.

Strategy

After we conducted the audit of the old’s website, we concluded that we need to align Digital Summit’s visual identity to the website’s look and feel in a more authentic way, improve the content management system, and implement more attractive and visually appealing features.

First, we made the new website completely user-friendly. Our goal was to make the user experience as good as possible for all the website visitors in order to achieve high attendance at the conference. On the home page, we included all the most important elements of the Summit like the video from the last year, key facts numbers, prominent speakers, photo gallery, partners and sponsors, and others.

Results

  • 213.43% rise in sessions
  • 295.32% increase in page views
  • 19.82% decrease in bounce rate