What Industry Challenges Does Magento eCommerce Resolve?

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Chudovo OU
  • Date Published
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As per a report by Gartner discussing the magical quadrant of digital commerce, Magento proved to be a leader in the segment.

Magento has come across a leader after taking a cumulative view of the quadrant. However, Magento’s popularity is not built in a vacuum; several reasons behind it give Magento platforms the ability to face industry-wide challenges and overcome them.

Mid-size stemming from a wide gamut of industries can leverage the robust infrastructure provided by Magento, and its ability to deliver a customized solution will find this eCommerce store builder profitable.

Access to a Global Market

The ability to cater to a global market is primary to an eCommerce store. However, inability to expand operations at a global level via a platform that has regional operational capacity. This can become a challenge, but Magento has the ability and the infrastructure to facilitate your eCommerce store’s global expansion. Magento has worked extensively on building its solution to ensure that it sustains and promotes global expansion along with building a network of Magento partners. The mid-size and enterprise businesses working with Magento get access to best-in-breed solutions giving the organization’s the ability to scale and create an agile business.

Scope to Grow

Businesses choose Magento for a myriad of reasons, and one of those is creating an adept Magento marketplace. Magento eCommerce solution lets you create a marketplace with drag and drop functionality. Along with this, you will get the ability to work on order management, shipping, and analytics for a better outcome. If not for Magento, businesses will have to hire a dedicated team of developers and designers to write the code for the store. But with Magento eCommerce, anyone can start building their store without spending a fortune on hiring a development and design team. More than this, it also provides hosting, maintenance, and scalability solutions built within the interface.

Navigating the Complex B2C Structure

Working with Magento gives you another stream of possibilities coming from Adobe. Adobe already has a global presence and Magento, being its product, gets a fair share of market expertise, and popularity, not to mention the experience Adobe brings to the table. One of the areas where Adobe’s experience proved to be useful is understanding the B2C structure. Magento leverages a digital leading experience (DXP) platform via Adobe Experience manager, and all the Magento sites stand to gain from a suite of different market-related services.

Managing the Business

Running a business is easier said than done, but if you add the online part, things get even more complex. For sure, you have a ton of market and a whole lot of potential to uncover, but everything brings its own challenges. In the end, you may feel overwhelmed with all sorts of turning wheels and changing the gears. Some of the best Magento websites have benefited from the platform’s ability to provide business process integration. Having such a system onboard translates to numerous business management capabilities provided by multiple plugins and extensions. All these plugins and extensions are added with a particular purpose aimed at enhancing the eCommerce Magento store functionalities. There are plugins available to fulfill every aspect of the business, giving you the ability to get the best aspects of business process integration.

Getting it Right with the Customers

Many times, eCommerce stores fail because they do not target the right audience. Since every product is unique, it also has a specific target audience looking to buy or use that product. Businesses that fail to realize this and do not work on addressing their specific audience end up with cash-burning marketing strategies leading to an eventual shutdown. The Magento platforms get access to the required features and functions meant to help them create customer personas and segment their customers for effective targeting. Better targeting means you can easily convert the leads and turn them into regular customers.

Payment Issues

We are not talking about global stores like Amazon here. But creating eCommerce sites with drag and drop functionality is a cost-effective option. At times, to save on money, we might have to compromise on some features, one of them being the payment gateways. eCommerce stores that do not have a customer-preferred payment system may have to deal with cart abandonment issues. However, Magento sites are given the option to add multiple payment gateways from a list of 25 approved payment options.

Optimizing the Platform

A website or an online store built with coded modules has the best chance of performing in the web world as it makes everything easier, from working on SEO to creating a responsive website. All of this sounds great, but for a startup or a mid-size business, this also means spending money on hiring dedicated developers and working on these aspects. Companies using Magento get inbuilt functions to optimize the platform and deliver the best customer experience provided by its white hat SEO functions.