What Is a Brand App and Why Your Business Needs It? Share: Async Labs Date Published 1 June 2021 Categories Blog Reading Time 4-Minute Read For a mobile application to stand out, it must be of high quality and strongly branded. The competition in today’s app market is bigger than ever before, so the question is how to make your app stand out and be visible? The first step is to implement the brand strategy when creating an app. Statistics show that during the first quarter of 2020, there were 1.85 million apps available on Apple’s App Store and 2.56 million apps on the Google Play Market. Competing against these statistics requires a strategic approach and a lot of work, so we wrote practical tips and guidelines on building a mobile app brand to help you stand out. What Is Branding Used For? App branding is the way users perceive the app, its visual image, communication, and reputation. It is a process of creating your company’s personality that affects your customers, business partners, your employees, etc. The goal of a branding app is to confirm your credibility, create a long-term relationship with customers, connect with potential clients and customers, create consumer loyalty, motivate the customer to take action, etc. Good branding allows recognition in the market, helps you become recognizable and stand out. Guidelines for Better App Branding Strategy Before building the brand for your app, you’ll have to answer these few questions: Is your app idea unique? Who will use the app and why? Do the visuals evoke emotions? What is the tone of communication and voice of your app? How will users find information about your app? Let’s see what steps you need to take when building a brand app and how to make it stand out from the crowd. Design a Name and Logo The first step is to develop the name, logo, and typography for your brand. When thinking about the proper name for the brand, you need to connect it to the app functionality. The name and logo are the first impressions and the first thing that appears when users search for your brand or an app. Your logo is a long-term investment, so it has to be recognizable, memorable, and different. User Experience A brand is not just a logo or a name. It’s a whole experience that you create for users. You have to focus on the user and their demands and needs. When developing a branded app, you must consider what value a branded app brings to the user experience and what drives users to use your app. Build Landing Page Landing pages are essential for mobile app branding. A landing page is a tool necessary for building an online presence for mobile app branding. The landing page’s primary goal is to provide brief details about the app, how it works, what features and benefits it has, and a direct link for app download. Providing essential information is the key. A well-developed and designed app will not be successful if the target users do not get the correct information. Pro-tip: Always create a landing page before launching an app to interest users, app developers, and industry experts. Help and Support Customer service is an integral part of a good branding strategy. Your app should allow users to get answers to all queries, problems, and feedback. Let users know that they can count on you and contact you whenever they have issues with the app or when they need any help. Branding for a mobile app can increase the popularity of your product or services and sales. Keep in mind that people like a simple and easy-to-use interface and make the target audience and UI/UX design the main components of your branding strategy. For extra tips and examples on building a brand app, check our full article “What Is a Brand App and Why Your Business Needs It?”. Want to build your custom solution or improve an existing one? Or are you just looking for a marketing service for your business? We are looking forward to working with you! Let’s talk.