What Is Digital Transformation?

Logo-1
Eminenture
  • Date Published
  • Categories Blog
  • Reading Time 6-Minute Read

Digital transformation is revamping the way you think, plan, execute and even, approach. It happens when you have digital adaptability.

Digital transformation means making business processes, culture, customer experience and market requirement digitally-able. This process aims at making all positive changes that makes your company into future-ready. You start reimagining your business as per standards of the digital age.

If you ask about what digital transformation is in simpler words, it means taking your business to the next level where you have electronic solutions. These solutions change the way you typically think & make decisions, engage with customers and market products or services. Even, the customer experience turns richer with it.

The shipping, inventory and administrative systems move to Google Spreadsheets and smart applications for managing them effectively. SMEs have golden opportunities to quickly jump to growth and achieve scalability.

In short, your thinking, planning and decision making have got a support from digital data & technologies, which is agile, flexible, automatic and expandable. If you are unable to discover, business transformation consulting can help you a lot.

What Is the Purpose of It?

The ultimate purpose of digital transformation is to make lives easier globally.

Simplify Work

The digital platforms, data and devices or apps have made it way easier and simpler to bring the change. No matter who you are and where you live.  It takes you to the level where you have breakthroughs in your reach. Even, creating new types of opportunities is easier than ever.

It means that not only does your business stay up and running, but also it turns faster and better over time. You don’t have to search your cabinet for previous report and analysis because every record is there, available in a click from your system or server. You connect with your customers across the globe in no time over the internet.

Easy to Support Customers

Just recall the days when you had to physically support your customers. They were terribly slow and made customers dissatisfied.

Today with digitalization, the customer services are way better. Retailing and commerce have been shifting to e-tailing and eCommerce. Inbound and outbound call centers have removed the possibility of delays in solving customers’ matters. In a second, chatbot automatically shares preset possible solutions and even, straight away connects to the customer reps those are a trained technical support.

Those reps take a wink to retrieve and review the matter on computers. However, the customers and sellers are the same. The difference is of technology. From placing inquiry to delivery, every part of the customer journey is on the application. The owner and the customer access it remotely at the same time. This is the efficiency of digitalization.

Quicker Back Office Tasks

In all, the paper-bound slow back office services are replaced by digital data & solutions, which any one can access, monitor, analyse and control with a few keystrokes on the computer screen or tapping on mobile screens.

The current technology has evolved everything around, be it a person or a system. People have started thinking of new ideas that are way easier to apply, have never seen before and faster than ever. This is how the change has begun to happen.

Making Customers Happier

The communication on electronic platforms creates a new way of customer interaction. Many of the companies are able to revise everything, ranging from workflow management to customer interactions.

Now, the change is easier to bring in. The focus of companies is on adapting the transformation to ensure better decision- making, path breaking efficiencies and better customer experience with more personalised experience delivery.

Digital data inform about everything, which is from UX to the likelihood of changes in any field. This is how people are enjoying the advantages of these transitional changes to keep businesses informed and continued.

What Are the Four Main Areas of Digital Transformation?

There are three main areas of this revolution-data, technology, capability to change and knowledge.

Data

Data are facts and statistics that are collected together for different purposes. Most of the companies are aware of their significance and even, know which type of details is useless. Yet, they are putting a lot of money on resources that get nothing out from. The unstructured information is hard to convert, which often leads to the failure of digital functions.

So, one has to know the vitality of these facts. More importantly, people who are in the workflow and frontline should be informed to get ready for taking new roles as data creators. It means that what they think and communicate should happen through digital databases, which are clean, relevant and consistent. It is simply for improving their own work processes that are going to be simpler, faster and automatic.

Process

The process is the way you achieve a goal. It certainly requires a step-by-step process. Typically, everything was run through the information on paper.

With the advent of this transformation, the rethinking of processes is needed. While keeping the customers need at the back of your mind, redefine the way you connect with them. Create a seamless network of all production management activities and abilities to manage customer data related to the brand journey.  This way, the true transformation will happen.

You need to align performance data in the direction of the customers to really improve existing processes in a strategic manner.

Capability to Change

The change capability of an organisation is the ability to plan, design and apply changes efficiently with the committed stakeholders. This happening should minimally impact adversely on people and business operations.

This change involves the transformation of leadership, team work, work culture, emotional intelligence and many other factors. With the changes in all these elements, the overall transformation is likely to happen.

Knowledge Management

Knowledge management is the process of creating, sharing, using and even, managing the strategy or business plans of an organisation. The KPO industry is the foremost in knowledge consulting services.

With the accurate knowledge of how to bring a change, the organisation is unable to even think about this possibility. Certainly, it does not need all people to know about knowledge discovery. You have offshore KPOs to automate processes and change the dynamics of decision making. Introduce AI models for automating analytics and decision making in the real time.