What To Do When Your Facebook Ad Is Rejected?

Marketing For You
  • Date Published
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  • Reading Time 5-Minute Read

Facebook ad rejections are common and this article will guide you through the process you should follow when your ads got rejected.

Getting Facebook Ads rejection is common when you are running multiple Ads. There is not a specific reason behind the rejection of your ads. Hence, it’s tedious to find the right cause behind Ads rejection and correct them simultaneously to save your time and start getting desired results.

We have consolidated the prominent points that you must follow in Ad rejection and bring your Ads back to work.

1. Figure Out Why Your Facebook Ad Was Disapproved

Every Facebook Ad rejected comes with a valid reason. It’s important to acknowledge the issue and find what Ad asset caused the rejection. The best way to track your rejected ads is Account Quality. When you click on Account Quality, you will be shown all Ad Accounts alongside their Ads status.

The most common reasons behind Ad rejection are:

  • You’re advertising something prohibited.
  • You’re advertising something restricted.
  • You’re not following community standards.
  • You’ve made a mistake with your ad creative.
  • You’ve made a mistake with your landing page.
  • You’re not following Facebook Ads policies.

Following are the products and services you can never advertise on Facebook:

  • Weapons, ammunition, explosives
  • Unsafe supplements
  • “Adult” products and services
  • Payday loans
  • Surveillance equipment
  • Cryptocurrency
  • Multi Level marketing schemes
  • Penny auctions
  • Tobacco or tobacco-related products
  • Illegal drugs or drug-related products

Now, to figure out the FB Ad’s disapprovement, first select the Ad account and find the list of Ads rejected, reversed, or are in review mode. With all rejected Ads, you can check which policy issue is raised. Research about the policy issue and find how your Ad breaches the policy.

2. Rectify the Issue

Once you find the sole reason behind Facebook Ads rejection, it becomes easy for you to get it approved. Facebook now has a huge knowledge base that you can choose to stay aware of the Dos and Don’ts while running a Facebook Ad. Further, you are always mentioned as the reason for rejection, along with the essential resources that can help you omit the issue and jumpstart your Ads.

Facebook uses automation to evaluate whether your Ad is worth running or not. Based on machine learning, your Ads/Campaigns are rejected or approved. So, you must keep track of Facebook policies to identify the issue and start the rectification process.

3. Submit a Request for Review of Your Updated Ad

Once you are sure about the correction, it’s good to go ahead and re-apply for a manual review. In most cases, your Ads are approved and start delivering.

However, in a few cases, you face simultaneous rejection. More often, your Ads are rejected for the 2nd consecutive time due to the following reasons:

  • You haven’t made any changes in Facebook Ads.
  • You have made the wrong changes in Facebook Ads.
  • You are serving your Ads with prohibited content or restricted content.

Mostly, with the help of Facebook Knowledge base, the rejection is omitted, and your Ads start delivering you results. Still, if your Ads are not in action after correction and are again in rejection mode, you are missing the root cause of rejection. It’s highly recommended to hire a Facebook Ads Agency and let them save your time and efforts. Facebook advertising agencies have specialists who can do everything to rectify all your ad campaigns’ errors.

4. Check Your Ads Review Status

After submitting your rejected Ads for review, you have a high probability of getting approval. However, you should regularly track the review status. Most Ads get approved within 24 hours, but some Ads may take longer. In case you have made corrections in any of the below-listed aspects, your Ads are reviewed thoroughly before delivering results.

  • Targeting
  • Creative (e.g., images, text, links, or videos)
  • Optimization
  • Billing event

During the review phase, your Facebook Ads will retain “in review” status under the Delivery column.

Important TIP: Social media experts must keep in mind that Facebook has removed the text-on-image restrictions that were among the reasons behind the rejection of your Ads. In September 2020, Facebook changed its Facebook Ad creatives policies and allowed marketers to use any creative without text restrictions. Now below are the guidelines shared by Facebook over text-on-image restrictions.

  • If you need to include text in your image, try using fewer words and/or reduce your text’s font size. Bear in mind that if your text is too small, it may be difficult to read.
  • Ensure that most of the text you use is in the body text instead of directly in the ad’s image.
  • Avoid spreading text all over the image.

Facebook constantly keeps changing its algorithms and policies. Based on these changes, the status of your Ads is affected. So, keep an eye on your Ads and ongoing changes in Facebook Ads policies.

Many times, you don’t have any objectionable issue in your Ads. Still, if your Ads are rejected, don’t panic at all. You must instead submit your Ads for review and check whether the Ad gets approved after manual review or not.

It is also recommended to clean up your Facebook Ad Campaigns from time to time. This helps you to focus more on the ongoing Ads and new Ad Campaigns.

All in all, Facebook Ads rejection isn’t big trouble until you are getting rejected repetitively.