Why Choose WordPress for Web Development – 12 Benefits of WordPress Websites

iM4U Digital Marketing Agency
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Explore WordPress: user-friendly, cost-effective, SEO-friendly, scalable, customizable designs, and a vast plugin library for added functionality.

In today’s digital age, having a website is essential for businesses and individuals alike. It allows you to establish an online presence, showcase your products and services, and reach a wider audience. However, building a website from scratch can be a daunting task, especially for those with little to no coding experience. Fortunately, there is a solution that is both user-friendly and efficient: WordPress.

WordPress is a content management system that has gained widespread popularity for its ease of use and versatility. In this article, we will explore the benefits of WordPress for web development and why it should be your go-to platform for creating your next website.

Ease of Use

WordPress is one of the most popular and widely used content management systems (CMS) in the world, and one of the primary reasons for its success is its ease of use. With WordPress, even beginners with no prior coding experience can create professional-looking websites with ease. The platform’s intuitive interface and simple navigation make it easy to add and edit pages, create posts, and customize your site’s design. This user-friendly approach has made WordPress a go-to choice for individuals, small businesses, and large corporations alike, looking to establish an online presence quickly and efficiently.

WordPress’s ease of use and intuitive interface means that you don’t need to hire a professional web designer or developer to create your website. With the vast community of WordPress users, you can find a wide range of tutorials and guides that can help you create a professional-looking site with little to no coding experience. This DIY approach can save you from $900 to $3000 on development costs and help you get your website up and running quickly.

One of our clients, Almсo Plumbing, had a website built solely with HTML and CSS, which made it inconvenient to make edits for SEO optimization. Therefore, the website was rewritten using WordPress, with a user-friendly admin panel. This allowed SEO specialists to have more opportunities for optimization and content modification.

However, if you need help building your own website on WordPress, feel free to contact IM4U Digital Marketing Agency. We offer you professional turnkey website development services on different CMS, including WordPress.


One of the most significant benefits of WordPress for web development is its cost-effectiveness. As an open-source software, WordPress is free to download and use on your own server. This means that you don’t have to pay for expensive licensing fees or software subscriptions, making it an excellent option for small businesses and individuals with limited budgets.

WordPress has more than 60,000  plugins that can add functionality to your website at a fraction of the cost of custom development. Many of these plugins are available for free, while others come with a small price tag. Regardless of their cost, these plugins can save you a significant amount of money compared to building custom features from scratch.

SEO Friendly

Another key benefit of WordPress for web development is that it is highly SEO-friendly. WordPress has been designed with search engines in mind, making it easier for your website to rank higher on search engine result pages. With built-in SEO features such as optimized permalinks, clean code, and fast loading times, WordPress ensures that your website is optimized for search engines right out of the box.

Another aspect that makes WordPress highly SEO-friendly is its ability to create mobile-responsive websites. With an increasing number of people accessing the internet on mobile devices, having a mobile-responsive website is essential for SEO. WordPress’s mobile-friendly designs help improve your website’s user experience on mobile devices, which in turn helps your website rank higher in search engine results.

For one of our clients, Decks Toronto, we undertook the redesign of their websites from Laravel to WordPress. During the migration, we ensured that no SEO positions were lost, and we seamlessly incorporated all the necessary SEO requirements. As a result, the website ranked in the top 3 for the relevant keywords.

If you already have a website and are looking for ways to make it visible to your customers, then SEO optimization may help you. Book a free SEO audit for your WordPress website and open a new channel your business can grow.


WordPress is a highly scalable platform for web development, making it an excellent choice for businesses and individuals who want to start small and grow their websites over time. Whether you’re starting with a simple blog or building a complex enterprise-level website, WordPress can handle it all.

As your website grows, WordPress’s capabilities can be extended through plugins and custom development. You can add new functionality to your website without having to rebuild it from scratch. The scalability of WordPress means that it can handle everything from small personal blogs to large-scale enterprise applications with ease.

WordPress can handle high traffic volumes with ease, making it suitable for websites that receive a lot of visitors. With its robust caching system and optimized code, WordPress ensures that your website loads quickly and smoothly, regardless of how much traffic it receives. This scalability and reliability make WordPress an excellent choice for businesses and individuals who want to build a website that can grow with their needs over time.

Using WP plugins we can develop a landing page in a month. Contact us if you need to create a converting landing page for your business.  Over time we can add additional pages and create and scale your business in months.

Customizable Designs

One of the key advantages of WordPress for web development is its flexibility in providing customizable designs through a vast selection of templates. They help cater to various industries and purposes, allowing you to personalize the design to represent your brand by changing the color scheme, layout, fonts, and other design elements. Furthermore, WordPress plugins are also available for almost everything, from contact forms to social media integration, providing you with an easy way to customize your website without custom development.

For optimal speed, SEO, unique appearance, and ease of administration, we recommend a custom design on WordPress. Website builders like Elementor have limitations when it comes to fine-tuning capabilities. They are designed to be universal, resulting in loading unnecessary elements that increase the site’s size and loading time.

You may be interested in what type of website does your website need? If so, check our article “7 most popular types of websites and what they include”. This will help you to understand what type of WP theme you should choose.

Large Community Support

One of the significant benefits of WordPress for web development is its large community support. With millions of users worldwide, WordPress has a vast community that provides continuous updates to improve security and user experience. These updates ensure that your website is always up to date with the latest security patches and features.

In addition to the updates, the WordPress community offers extensive help documentation, forums, live chat groups, and online courses to help you get the most out of your website. If you have any questions or encounter any problems, you can easily find support from other WordPress users or experts.

This community support makes WordPress a user-friendly platform for web development, especially for those who are new to website building. You’ll never feel alone when building a website using WordPress, as there is always someone who can help you out.


Future-proofing is a crucial benefit of WordPress for web development. With millions of users worldwide, WordPress has an extensive pool of developers, designers, and testers that continuously push the boundaries of what WordPress can achieve. This means that innovative solutions, such as AI, will be developed and integrated into WordPress in the future. You can already look for AI plugins for WP and automate site creation.

By using WordPress, you can ensure that your website remains modern and up-to-date with the latest technological advancements. WordPress updates regularly, and keeping your website updated with the latest version ensures that your website is secure, fast, and future-proof. For example, Elementor v3.13 is already offering you AI writing functionality along with an intuitive interface to create better content for website visitors.

Multiuser Support

WordPress’s multi-user support is a valuable benefit for those who manage multiple websites or work on team projects. With WordPress, you can assign specific roles and permissions to team members or clients, ensuring that they only have access to what they need.

This feature eliminates the risk of accidentally deleting critical information while collaborating on a project, giving peace of mind to website managers and team members alike. For instance, a content editor can be given access to edit and create new content, while a developer can be given access to the website’s backend to perform coding tasks.

WordPress’s multi-user support is flexible enough to cater to businesses of all sizes. Whether you’re a small business owner or part of a large enterprise, WordPress can handle the diverse needs of your team members and clients.

Faster to Launch

WordPress is a fast website-building option due to several reasons. It can be installed easily in 1 hour, even by people without technical expertise, as most web hosts offer one-click installation options. Moreover, WordPress has a vast collection of pre-made themes, which can be easily customized to meet specific requirements. This reduces the time and effort needed to design a website from scratch.

WordPress websites offer faster launch times compared to custom-built websites, as there is no need to develop custom functionality. This CMS offers a user-friendly interface, which is easy to use and navigate, even for people with no technical background. Content can be added and edited quickly and easily. Additionally, WordPress is designed with SEO in mind, and there are many plugins available that help optimize a website’s content for search engines.

Building a website on WordPress can vary in time depending on the number of pages and complexity of the design. However, WordPress is known for its efficiency and user-friendly interface, which significantly speeds up the website development process. For a basic website with a few pages, it is possible to have it up and running within one day. This includes the installation of WordPress, selecting a theme, customizing the design, and adding content. If the website requires more pages or additional features, such as e-commerce functionality or advanced customization, the development time will naturally be longer. In such cases, it may take up to a couple of months to complete the website, depending on the complexity and the amount of customization required.

Massive Plugin Library

WordPress has a massive plugin library, making it easy for website owners to add new functionalities and features to their websites. The WordPress Plugin Directory contains more than 60,000  plugins developed by third-party developers that can be easily integrated into your WordPress website, allowing you to add everything from contact forms to eCommerce platforms with just a few clicks. Popular website plugins include Yoast SEOJetpackContact Form 7WPFormsWP Super CacheAkismetElementorAll-in-One WP MigrationWP Rocket, and WooCommerce. But we don’t recommend using a large number of plugins as they can slow down the website.

The wide range of plugins available means that you can customize your website to meet your specific needs and goals, without having to build everything from scratch. Many of these plugins are available for free, while others may come at a cost. However, even paid plugins are often significantly cheaper than developing the same functionality from scratch.

Are you ready to take your business to the next level with a powerful e-commerce website? IM4U Digital Marketing Agency is here to help! Our team of experts can create an online store that is optimized for sales and conversions using the WooCommerce plugin.

Hundreds of Free and Premium Themes

WordPress is famous for its theme library, which is one of the most significant advantages of this platform. In total, there are more than 31,000 themes available for WordPress, which includes both free and premium options. You can easily customize the look of your website without needing to be an expert in web design. These themes can be easily installed and switched with just a few clicks, allowing you to change the entire layout of your website in a matter of minutes. Whether you want a clean and modern design or a more traditional one, you’re sure to find a theme that matches your needs.

In addition to having a massive selection, WordPress themes are built to be responsive, ensuring that your site will look great on any device. With the increasing use of smartphones and tablets, having a mobile-friendly website is more important than ever, and WordPress themes have got you covered. Moreover, premium themes often come with added functionalities that can make your website more interactive, such as custom widgets, page builders, and advanced customization options.

Another significant advantage of WordPress themes is that they are easily customizable, making it possible to create a unique and tailored website that stands out from the competition. With access to the theme’s code, designers and developers can make modifications to the design and functionality of the website, adding a personal touch and making it easier to achieve specific business objectives. This feature makes WordPress a preferred choice for businesses that are looking to establish a distinctive online presence and stand out in their market.

E-commerce Support

WordPress offers a robust e-commerce solution through its plugin, WooCommerce. WooCommerce is an open-source, free-to-use platform that seamlessly integrates with WordPress, providing businesses with a complete e-commerce solution. WooCommerce offers a range of features, including product management, payment gateway integration, shipping options, tax management, analytics, and customization.

One of the benefits of using WooCommerce is its user-friendly interface, which allows businesses to easily manage their online store, including inventory management, pricing, and variations. WooCommerce supports a wide range of payment gateways, making it easy for customers to make payments using their preferred payment method. Additionally, businesses can customize their online store using WooCommerce’s customizable templates and themes, allowing them to create a unique and visually appealing store.

WooCommerce also offers built-in analytics tools, providing valuable insights into sales performance, customer behavior, and website traffic. The platform also supports multiple languages, making it ideal for businesses that target international audiences. With its easy integration with third-party applications and plugins, businesses can add functionality and features to their online store. WooCommerce is also a secure platform, with regular security updates and plugins that help protect online stores from cyber threats.

If you’re looking to start an online store, be sure to check out our article on the 6 best e-commerce CMS for online stores.

If you’re looking for a professional digital marketing agency to develop a WordPress website for your business, look no further than IM4U! Our team of experienced developers and designers will work closely with you to create a custom website that meets all your needs and exceeds your expectations.

Contact us today to get started and take your online presence to the next level!