Why Every E-Commerce Business Needs a Blog Share: WorkLooper Consultants Date Published 9 April 2019 Categories Blog Reading Time 4-Minute Read Ignoring blogging will certainly mean that you are overlooking many opportunities to bring growth to your business. Here are the five top reasons why you should (need to) incorporate a blog for your e-commerce business: 1. Boosting Your SEO Blogging improves your website’s SEO to a great extent as it improves the uniqueness in your content and provides you with the opportunities of getting backlinks to your website. If you start providing regular blogs on your website with unique content, original data and images, your website rankings will improve a lot. 2. Bringing New Customers and Strengthening Your Customer Relations When you provide your audience with a lot of quality and useful content, you develop a trustable image in their eye. This can make them buy products or services from your website. More than that, this will help you to retain your old customers by building strong relationships with them. 3. Getting Established as an Industry Leader When you start to provide regular quality content for your audience, they will start seeing you as an industry leader. However, in order to do this, you will need to do a lot of surveys and research to obtain original data and statistics. 4. Connecting People to Your Brand Blogging enables people to interact with your brand. Most people use the internet to look for information and not for purchases. These people can come across your brand through your blog, interact with your brand by commenting, and ask for your help. This also creates an opportunity for attracting future customers. 5. Creating Opportunities for Sharing If you blog smartly, you can get your blogs shared on the social media handles of the readers. Providing your blogs with social media integration and asking your readers to share it will definitely earn you a reputation among the online community. 6. Building a Network The more people read your blogs, the more brand awareness you get, the stronger the network you build. Remember that your business does not need to be a full-on B2B business. You can get in touch with many resellers, drop-shipping companies and other service providers who may help your business grow. 7. Collecting Emails You can ask your readers to submit their emails or subscribe to your newsletters. If a reader thinks that your blogs are really informative and useful, they may subscribe to it and provide you with their email ids. You can even send details of your new products, offers and sales once you have collected their email ids. 8. Selling Products More than just collecting email ids and sending emails about your products, you can use the power of content marketing to make the reader buy your products willingly. The process is very simple and easy, you have to point out the common problem for which your readers are looking solutions for, press on the problem and provide the solution in the form of your product. And guess what — you may get a high sale on those products you have marketed through blogging. 9. Building Trust Online You might have gotten the trick already — providing quality content constantly and focusing on delivering usefulness. There are many benefits and one of the most important ones is that it helps your brand to build trust online. More than that, the quality of your content and relevancy can take your blog to the first page of SERPs. 10. Getting Backlinks to Your Website A lot of people will read your blogs when it starts to climb the ranks. As I have earlier, you will need to do a lot of research and surveys for the blog — but it will all be worth it.