Why Is Link Building Important For SEO? Share: Caiden Media Date Published 29 May 2020 Categories Blog Reading Time 2-Minute Read The process of link building is getting related websites to hyperlink to your website. A link is how users are able to navigate between various different pages on the internet. Organic link building can be very time consuming and difficult. As it can bring great value to your company many try to use short cuts by using black-hat tactics to obtain links. However, if you care about the success of your website and business. Then you should only engage strictly with high-quality links. Opposed to using tactics that may get your website banned from all search results. Why Is SEO Important? Social media and paid media campaigns are essential to helping you build your business and a great way of bringing customers to your website. However it is not the most effective way, and there are limits to what you can do. The most effective way to increase traffic to your website is by organic searches from Google. Organic reach on any platform is more useful, compared to paid advertisements. SEO is the only way to increase the rank of your website in higher search indexes. Caiden Media is highly experienced in SEO engagement. By using a 5 step process of, discovery, strategy, implementation, launch, and growth. In addition, this is the most effective way for you to achieve and increase your website’s organic activity. Why Is Link Building So Important for SEO? Google has very complex algorithms that are constantly evolving. These links are important in how each search engine determines a site’s rank for the given keywords. Furthermore, link building is the most important strategy used in SEO because it helps Google recognize that your site is a quality resource. So, sites with more backlinks have higher search rankings. Being appropriately linked to Google is essential to your marketing strategy that can make a big step in your small but growing business. Keep in mind not all links are created equally. For example, a well-known website such as Forbes will have more organic activity than a new business or website. It is important to focus only on higher domain websites that have more traffic than you own, with a good amount of backlinks. Companies such as Caiden Media can help you enhance your local presence book a consultation to find out how!