Why Video Is The King Of Content

Much has been said about the decline of old-fashioned media and the fervent rise of the modern equivalent. And with video uploading giants ever rising in popularity, it’s clear that consumers are turning their eyes from traditional entertainment options to clickable video content. In fact, YouTube boasts an immense figure of almost 500 billion videos watched every day on its platform.

So, it’s easy to believe that advertising strategies would benefit from including a video component. But it can be less evident why video content is suddenly being claimed as the ruler of the advertising game, overshadowing tried and true methods like print ads and email marketing.

Below are five key reasons why video trumps all other forms of content as the most essential to a marketing plan.

1. It’s Informative and Concise

Consumers trust their own eyes more than they trust the words of even the best salesperson. Video content gives consumers the up-close and personal view of companies, products, and services that they crave. What’s more, consumers don’t coincidentally see ads that convince them to buy a product anymore. When they have a need, they’re more likely to seek out a solution themselves through a handy Google search. When they make this search, a video result gives consumers the closest indication of what makes your product the best without being able to experience it hands-on.

2. It’s Easy to Share and Is Favored by Many Platforms

The ease of a simple retweet or repost of a video is unmatched. Compared to traditional advertising copy or email marketing, social media posts are far easier to share with larger groups of people. And luckily video marketers, these posts are commonly video-based. What’s more, many technology platforms are responding to rising video consumption by favoring video content. For example, the auto-play function of interfaces like Facebook allows your video to begin playing in your consumer’s newsfeed before they even know they’re watching an advertisement.

3. It improves SEO

In the eyes of search engines, videos are considered high-quality content, so they’re prioritized to more prominent placements in search results than text alone; Comscore reports that uploading a video to a website increases its likelihood of a front-page Google result by 53 times (vidyard). This means that simply including a video on your webpage and in your company’s posts can immediately grant you access to wider audiences. However, to take full advantage of this spotlighted status, your videos have to be optimized completely. Techniques, like including desirable keywords, writing a potent meta description, and choosing a buzz-inducing title, can help a video boost your SEO.

4. It’s Entertaining and Engaging for Consumers

The vivid nature of video renders it more engaging to viewers than still images and text. The movement and sound of video inherently grabs more attention than other forms of content, as it triggers more of the viewers’ senses. Video content also has the added advantage of narrative possibilities. Blending narrative content with advertising creates marketing that entertains more than it blatantly sells, keeping audiences interested for longer. Content has a higher chance of connecting with consumers when it’s injected with character and spirit, something video makes easy to achieve.

5. It’s Accessible, From Both Ends

For consumers, online videos are one of the most accessible forms of content. They don’t need a newspaper subscription or cable television to see a video, just internet access. On the flip side, this means that you don’t need them to have these subscriptions to reach them with your content. Therefore, the size of your possible audience balloons to anyone with WIFI. From your perspective, producing video content is also more accessible than ever. Gone are the days when video advertising was only for the largest corporations; with the availability of full-service options, companies of any size can have high-quality video content representing their brand.

At Mountain House Media, we understand the factors above and the vital importance of video content to your marketing plan. We specialize in producing any and every type of video project you may need. Broadcast and web ads, Brand About Us videos, documentaries, short films, cash call fundraising videos; we handle them all and more. We provide full-service options for video production, including scripting, creative direction, pre-production, production, post-production, and graphics. Video may be the king of content, but we can help you use it to your advantage.