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10 E-Commerce Holiday Marketing Tips to Help You Have A Great Holiday Season

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  • Date Published
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  • Reading Time 5-Minute Read

How any business can attract, engage, and convert more online consumers this holiday season!

Have a Merry Christmas with Our E-Commerce Holiday Marketing Tips!

Being an e-commerce business is a great way to sell your products or services to a much larger audience than through a brick-and-mortar store alone. With Christmas around the corner now is an excellent time to start selling online. Our e-commerce holiday marketing tips will help you make this a merry holiday season for your business!

Regardless if you are a seasoned seasonal seller or just starting out, our e-commerce holiday marketing tips are easy to follow and implement. Keep in mind that you do not have to do everything on this list in order to have a successful e-commerce holiday marketing season. Pick the ones that best fit your business and personality and start there.

Our E-Commerce Holiday Marketing Tips

1. Advertising + Campaigns

Don’t wait until the last minute! Start spreading the word about your upcoming sales on both traditional media and on your social channels as soon as possible. Be sure to mention everything: special products, special items, special offers, delivery times and cut-off dates; they are all important to your customers.

2. SEO + Keywords

Be sure to optimize all of your pages and products to include popular keywords and phrases that reflect the season and gifts for sale. Not sure which keywords to use? Our small business SEO toolbox will help!

48% of all shoppers will do at least half of their holiday shopping online!

3. Customize Your Product Pages

It is the holiday season, so feel free to decorate! If you don’t want candy canes and elves on every page we understand. But at the very least make sure you decorate your gift product pages. It does help to get people in a buying mood, you know.

4. Organize Your Products

The holiday season can be stressful. Give your customers a rewarding shopping experience by organizing your products the same way that people are searching for them online. Be sure to include any specialty items that are hard to find. Remember, if they can’t find it they won’t buy it!

42% of shoppers do not like in-store buying during the holiday season!

5. Offer Packages

Everyone has more than one person on his or her list. Make it easy for them by offering packages instead of only single items. Offers like 2-for-1, buy-one-get-one-free, and grouping related products encourages additional purchases.

6. Offer Gift Wrapping

Anything that you can do that means less work for your already stressed customers is a huge incentive! This includes complimentary gift-wrapping.

64% of smartphone shoppers will spend more than last year this Christmas!

7. Delivery + Returns

Be sure to clearly spell out your delivery and return policies. Let your customers know delivery dates and times, the last delivery dates for arrival on or before Christmas morning. And have a transparent return policy for any item you sell!

8. Be Mobile

Not only is having a mobile-friendly site a Google requirement since April 2015; your customers will expect it as well. Mobile shoppers make up the majority of e-commerce customers. Make sure your e-commerce site is optimized for them.

The 22nd and 23rd of December are usually the single biggest sales day of the holiday season.

9. Accommodate Last Minute Shoppers

Not everyone will plan ahead. And even those that do are likely to forget at least one item. Be sure to promote last-minute gift ideas, and offer a premium delivery option for those that wait until the last minute.

10. Don’t Forget Sales

Start your sales as soon as possible, and don’t forget to extend them past the actual holiday period. Most people will not get everything they want, and they will be looking for your offers on December 26th!

Getting Started!

Now you have our 10 e-commerce holiday marketing tips. Use them to plan and implement your own 2017 e-commerce holiday marketing strategy and campaigns. Your own e-commerce holiday marketing will depend on your particular business, products, and services, so feel free to adjust as necessary.

Here are a few things that will help you implement our e-commerce holiday marketing tips:

  • Take a look at last year. What sold well, and what didn’t?
  • Check around. What are your online and brick-and-mortar competitors doing?
  • Consider having a special online or in-store event with special gifts and offers.
  • Be yourself, and have fun!

Of course, some of you just don’t have time to even think about any e-commerce holiday marketing. Many small business owners are simply too busy just running their business during the hectic holiday season. If that is the case I recommend that you hire an outside agency or professional to give you a hand. Not doing any e-commerce holiday marketing is just not an option!

We Do E-Commerce Holiday Marketing!

Here at ESPRESSO.digital, we offer a full range of e-commerce holiday marketing services. Contact us to learn more about how our team can help you implement our e-commerce holiday marketing tips and have a “green” holiday season!

Do you have anything to add to our e-commerce holiday marketing tips? Please leave your comments below so our audience can benefit as well, and grab our feed so you don’t miss our next post! And give your audience an early Christmas present by sharing our e-commerce holiday marketing tips with them!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By ESPRESSO Team Highly Caffeinated Digital Creatives @ESPRESSOcreates