3 Branding Questions Every Marketer Has to Answer

Even in the world of marketing, where things are always changing, branding is thought of with a special kind of ambiguity. Brands include logos, fonts, and other messaging elements, but include so much more. At the same time, business owners and executives recognize that branding is important, but the effects are difficult to measure in the bottom line.

Put together, these details can leave us with a lot of confusion about branding – particularly with regard to how you develop a brand, and the best ways to use your identity once it has been established.

In an effort to help clear things up, we want to take you back to the basics that can always help you get started on the right foot. Here are three branding questions every marketer should be able to answer, and that help you establish the kind of identity that makes a big impression on customers, employees, and the public in general…

#1 Who Is Your Target Audience?

Surprising as it might seem, your brand doesn’t necessarily begin with you. Instead, it starts with understanding the men and women you want to sell to. After all, they are the ones who ultimately decide whether it’s effective.

You can never really know how customers, or the market in general, will respond to a particular visual or line of messaging. But, the more you know about your target audience – including their demographics and preferences – the easier it is to zero in on something that will resonate with them.

#2 Where Do You Fit into the Market?

Once you have a firm grip on who your buyers are, and what other companies or solutions they are considering, you can start to contemplate where your business fits into the mix. Are you great at giving products for the lowest cost, providing a premium service, or reaching a segment of the customer base that no one else can?

Answering these questions and finding your unique selling proposition is an important step toward building a brand that is effective and durable. You have to know how you actually fit into the market before you can convey it to everyone else.

#3 What Impression Do You Want to Create and Reinforce?

It’s one thing to know what kind of business you have, and another thing to determine what your own marketing personality should be like. Every successful brand is like a person, with its own communication style that is unique, and formed over time.

You can use humor, creativity, or research in your marketing. But, you shouldn’t necessarily use them all. It’s important to establish what your brand identity will be, and then to remain consistent from one year and campaign to the next.

Can you answer these three questions about your brand? If you can’t, or if you feel like you aren’t making the most of the opportunities in front of you, why not take a moment to schedule a free consultation with us at Avex Designs today?

Article written by: John Surdakowski, founder of Avex