5 Digital Marketing Strategies That Can Help Your Business During COVID19 Crisis Share: Softuvo Solutions Date Published 18 August 2020 Categories Blog, News, Research Reading Time 3-Minute Read With so much happening, keeping up with the regular strategies won’t work. You need to think outside of the box. COVID19 has left us all in crisis. The pandemic has not only affected individuals but businesses as a whole. Millions of people have become jobless. Your existing business strategies may no longer be effective. But what should you do instead? Read out the list of top digital marketing strategies that will work wonders for you during the COVID19 pandemic. Local Citations It is a definite way to gain traffic online. These listings are designed to help the local searchers to get the information they need to know about your business. Not just that, Google ranking is also influenced by the number of citations. So, if you are not taking good advantage of the citations, then you are likely to leave behind your competitors. Listing Directories Although listing the directories on the Yellow pages is a traditional method but it is an effective way to get recognized by Google and get traffic. The companies can get listed under different categories based on their size, location, niche, and even activity. People who are visiting these websites are actually in need of the services. Having great reviews and ratings on these directories will help you gain customer trust and help them locate your company. Backlinking Do you know that backlinks are one of the key factors of ranking the website? Sadly, there are more than 60% of websites that don’t have even a single backlink. By creating backlinks to the top-rated sites can help you boost your SEO game. Getting a number of backlinks help in creating brand awareness and generating quality traffic. Google My Business We know when it comes to search engines, Google dominates the web world. The best part of Google My Business is that it’s free and adds to your credibility. By using Google My Business, you can actually get the insights of how users respond to your site by taking their usage. If you have positive reviews on Google My Business, then you are more likely to get noticed. Social Media In the COVID19 crisis, people are left with nothing but social media platforms. While it is getting hard to engage with the audiences, making efficient use of social media can help you win the business game. Setting online brand campaigns will give your brand the recognition it has been looking for. All you need to do is to post engaging content that consumers can easily relate to. Brands are now focusing on personalization to humanize the brand and make it more relatable. Add links, relevant images, and content to your social media posts and get ready to expose your brand with a wider audience. Surviving the times of COVID19 is a big struggle for businesses, but altering your marketing strategies and thinking out-of-the-box will help you win the online competition. So, look no further and follow these digital marketing tips to rule the online market. Good luck!