The article deals with the top digital marketing trends which will become important cogs in your marketing strategy in 2020.
2019 is coming to an end and with the changing year, the trends for digital marketing are also going to change. Digital marketing is like a landscape which is painted fresh every year. Digital marketing will be evolving into a whole new game with completely new rules. As a digital marketer, ignoring them will be like living under a rock. In this article, I’m going to discuss some digital marketing trends for 2020 that will completely change the rules of your marketing game.
Optimizing for Visuals and Voice
Sight and speech are one of the biggest gifts of God to humans, and search engines are also realizing this fact. Though we can see the signs of raising voice and visuals searches in the current scenario but by the beginning of 2020, it will start to reach its peak. Here are some real stats showing the actual growth of voice and visual searches:
How Is Voice Search Used as Compared to Typing?
People love voice searches as they are way more convenient than pegging words. Thus, it makes it necessary for digital marketers to optimize their web content for speakable search queries. Moving ahead with visual search, they have also shown a hype in the recent scenario.
Age-Wise Stats for Voice Search
Rising stats for visual search might appear astonishing, the reason is that visual search is a method by which a user can connect to the real-world entities to the digital world just for finding information. This is the biggest cause for me to keep visual search as one of our top priorities in digital marketing trends for 2020.
Moving ahead with our Digital Marketing Trends for 2020, next is Artificial Intelligence or AI, generally defined as a part of computer science where machines are given a humanitarian touch. AI was introduced as a purpose to produce intelligent machines that can do the following tasks:
- Making Decisions
Artificial Intelligence will give Digital Marketing a major drift. AI can analyze the behavior of a user and according to which the digital marketers can take actions for personalization of their users in the form of personalized content, services or products.
One of the biggest examples of the implementation of AI is chatbots. Chatbots have completely changed the experience of messaging for marketers and consumers. 2019 has already seen a boom in the demand for chatbots by eCommerce store owners. Thus, staying aloof in 2020 from this technology can make you lose all the potential opportunities for growing your business to the next level. Chatbots are preferred by marketers for the following reason:
- Communicate Business and Brand flawlessly to the target audience.
- Consumers prefer chatting with bots as they provide an error-free response and that too quickly.
- Marketers like chatbots as they give a real-time response and that too any time of the day, week, month or year.
Chatbots have been a part of many industries in 2019 and now will become a necessity in 2020.
Analyzing and Changing User Behaviour
User behavior shows how your target audience reacts when they visit your page. As a marketer, this is crucial. Knowing your user behavior will help you analyze if they are facing any problems or confusions regarding CTAs or anything.
Once you have analyzed your visitor’s behavior it’s time to bring necessary changes in your web pages.
Testing is the middle name of marketing.
- You analyze
- You test
- You imply
This is what marketing is all about. Talking of 2020, fearing to test new aspects will leave you behind other marketers. A/B testing can help you achieve this. A/B testing is a method by which you can isolate some variables and can compare the two versions of the same page, to analyze how users behave on both versions and which one will be better for you.
UI or User-Interface can be considered as a zone where the users (marketers’ target audience) and the webpages interact with each other. Your user interface needs to change according to your users’ behavior with a goal to make your pages:
- Easy to navigate
- Attractive and Interactive
Parallel with UI runs UX or User Experience, which is nothing but the overall experience of a user when he or she interacts with a website, web application or a computer application. Improvising on user experience will be considered as one of the most important trends in 2020 for Digital Marketing.
Progressive Web Apps (PWA)
PWA or Progressive Web Apps can be considered as a catalyst for developing a better UI and UX. PWA can change a website to a platform for your users to interact in a much better way. Progressive Web Apps have already been adopted by many organizations like Uber, Pinterest, Forbes, etc.
Number of Available Apps in the Apple App Store as PWAs
2020 will be all about enhancing user environment to create a platform for enhanced user interaction and experience.
Adding Reality to Virtuality – AR and VR
Digital marketers need an interactive and attractive platform for their consumers to seek their engagement. Well, Augmented Reality (AR) and Virtual Reality (VR) can become your support. Many marketers might have heard the whispers but these terms will become a loud noise in 2020 and coming years. AR and VR are all about making the visitor immerse for your product and fall for it.
Social Media: A Sea of New Opportunities
Social media has been growing quickly. But it’s no longer limited for socializing with an unknown. Social media has also become a tool for marketing.
Social commerce is a perfect tool for marketers to direct social media for their benefit. The term social commerce was coined by Yahoo in November 2005. After the introduction of shoppable posts by Instagram social commerce has started to strengthen its foundations, and by 2020 it will become a trend and an untapped market for Digital Marketers.
Due to exponential growth in mobile phone usage, search engines have started prioritizing mobile-first indexing. There are 5.11 billion unique mobile users in the world today, up 100 million (2 percent) in the past year, and by 2020 mobile optimization will become the need of the hour.
The marketers will need to emphasize more on mobile-friendly content and mobile-friendly pages. Mobile-friendly pages can also be achieved by PWAs as discussed earlier. PWAs or Progressive Web Apps are a remarkable solution to turn your site into a mobile-friendly platform.
Search Engine Optimization for SERPs
No matter what year comes or passes away, ranking in Search Engine Result Pages (SERPs) will be your ultimate goal. After all the efforts you have implemented in developing your website if your page doesn’t pop up on the top all goes in vain.
SEO will become more than keyword research, backlinking, etc. Although content development using correct keywords backed by good external links will lay the foundation of SEO. Some new implementations that can be seen in 2020 are:
- Search engines will focus on providing snippets to their users for better search experience. This also means site owners also need to give feature friendly content to take advantage of higher clicks and better conversions.
- AI will also influence the working of various search engine algorithms to generate the best results in SERPs. It will be responsible for showing content that best matches with users’ search queries and shares required knowledge to the reader.
- Content is, was and will be king. No matter what year or century, the demand for good quality content will never die. Content will remain the base for Digital Marketing Trends in 2020.
Advertising the Smarter and Programmatic Way
Chances are that advertising on the search engines will become smarter and programmatic. By 2020 86.2% of ads will become programmatic in the U.S. Programmatic Advertising can be considered a boon for digital marketers in the coming time, providing many benefits such as:
- Ad buying for the target audience
- Real-time bidding
- Automation with the help of AI
- Increased Transparency and Control
2020 will see a major difference for digital marketers. The change will be observed by both users and marketers. Search engines will focus on providing information that could share some information and is easily accessible.
2020 will be all about throwing out all traditional and outdated approaches of marketing while keeping strong foundations such as SEO, Advertising, Content Marketing.
Digital marketing trends in 2020 will stand for automation, personalization, and communication. For the latest digital marketing updates and insights, you can follow our blog here.