7 Key Benefits of Custom App Development

BoTree Technologies
  • Date Published
  • Categories Blog
  • Reading Time 6-Minute Read

Custom application development is the first step towards digitization. Read this blog to learn the 7 key benefits of custom software development.

Today, custom software solutions are the first step in digitization. Whether it’s an enterprise solution or a customer-centric app, an application is key to achieving success in the digital world.

Custom software development is highly in demand. Enterprises want software that can fulfill their specific needs. Similarly, they want applications that can deliver their products and services only to their customers.

This article will focus on what custom development is, how it is different from off-the-shelf software, and the benefits of custom software development.

What is Custom App Development?

Custom application development refers to the process of designing, developing, deploying, and maintaining software that solves specific business problems. Customized software focuses on a particular type of target audience. For example, a custom ERP solution for Google will comprise features that solve specific problems at the company. Custom software is a narrower approach to achieving business goals without the distractions of off-the-shelf software.

Custom Software vs. Off-the-Shelf Software

We now know what custom software is. However, there will always be proponents of off-the-shelf software. Off-the-shelf software solutions are applications that solve the general problems of businesses. These are generalized software solutions that do not address the specific needs of a particular enterprise. Off-the-shelf software is good for companies that do not have complex processes and follow the basic methods of operations.

On the other hand, off-the-shelf software keeps the company away from focusing on its specific problems. There’s also a regular subscription fee for off-the-shelf applications. Over the long run, they turn out to be costlier than custom software.

Developing a custom software solution also costs a lot. However, it’s a one-time investment rather than long time incurrence. Maintenance costs are negligible as compared to the subscription cost of off-the-shelf applications. A custom application development company will cost less than pre-built software on a larger scale.

Another reason to choose custom software implementation over off-the-shelf software is dedicated development teams. What if the organization needs new features in the enterprise software? Off-the-shelf doesn’t offer this kind of service. Enterprises have to wait for new updates to arrive, and it’s not even a guarantee that their preferred feature will be there.

The top software development company enterprise hire will offer a dedicated team that can add features as and when needed. They understand the specific business problem and add or remove a feature based on their requirement in no time.

7 Significant Benefits of Custom Application Development

Now that we know what custom app development is and how it differs from off-the-shelf software let us look at its key benefits.

Unique software for enterprises

An enterprise software development company that builds custom software makes it unique and specific to the enterprise’s needs. Businesses can add or remove features, work with data, operate on different functions, and modify anything that they want. Customers can provide valuable feedback, which is useful in making changes. It’s a unique solution for business without any generalization that would waste away the enterprise’s time and money. It makes the company stand out from its competitors.

Better scope of scalability

What if the business decides to expand and hire more team members? A custom application allows developers to introduce new features and add scalability to the system. With just a little bit of extra investment, companies can enhance the capabilities of custom software without any hassle. An off-the-shelf solution only offers a limited number of users, after which every new user costs a lot of money. Scalable infrastructure is key to expansion.

Higher operation efficiency

One of the biggest benefits of custom applications is that they offer a high amount of efficiency. It is a comprehensive application that can perform a lot of functions in the system. The application is custom-made to suit the needs of the business and solve business problems without any hassle. Different departments can use the application simultaneously and integrate their functions to achieve maximum efficiency,

Better app personalization

Some of the largest software development companies, like BoTree and Tntra, offer applications with a high amount of personalization. Off-the-shelf software comes with a set of features that enterprises cannot modify. However, custom applications are tailor-made that allow enterprises maximum personalization. They can add as many features as they want, make whatever changes are needed, and basically do anything they need to do with the app to achieve success.

 More chances to innovate

Unique ideas often require a differentiated software development process. Therefore, it offers more chances to innovate and invent something new. Companies that create customer-centric software often come up with great applications and use disruptive technologies to achieve that. They are driving innovation in the economy and the IT world. Apps like Uber, Airbnb, and Instagram are some examples of custom apps that have led to innovation in technology.

Easy to maintain

How do you respond when there’s a bug in an off-the-shelf, pre-built application? The first step is to contact the customer support team and then wait. It would take days before the problem is solved. Contrary to that, a custom software development project is always in the works – meaning continuous maintenance takes place. The developers can solve problems as soon as they arise. They continuously check and monitor the application for any bugs and fix them without any hassle.

Higher security

Last but not least, custom app development is more secure than ready-to-use software. When enterprises outsource custom app development services, they hire experts who implement security in custom software. They introduce SQL injections and other features that can prevent cyberattacks. Off-the-shelf software is much more vulnerable to security breaches than custom applications. Therefore, it makes sense for companies with confidential data, like FinTech and HealthTech companies, to hire experts who can build custom software solutions.


Custom application development is a priority for companies that want to succeed in the digital world. This article highlighted what custom software development is, how it differs from offshore software and the key benefits that it offers. Custom applications are affordable and mobile and deliver the best digitization to enterprises. Enterprises can use this article as a reference to understand the wonders that custom applications can do for them.