7 Marketing Strategies for Mobile Applications

Did you know that marketing strategies are key to the success or failure of your App?

Of course, mobile app marketing strategies are important. Ah, of course, we also use them in our day today. They are everywhere and have become so important in recent years that their development has become a market that does not stop growing.

Have you ever wondered why companies created a decade ago, like WhatsApp, still remain positioned in people’s minds? In addition to its functionalities and the innovation it brought to the instant messaging market at the time, the application has a solid marketing strategy. The tool itself has even become a way used by many companies to implement marketing actions: dissemination of messages in all available formats, contact segmentation, spam identification, etc.

FOR THE CAR. We have not come to talk to you about WhatsApp. At least for now. What we want to tell you is how to create marketing strategies for your App, from scratch and now.

We started!

7 Steps to Implement Marketing Strategies for Mobile Applications

PRE LAUNCH. What you should do …

When you are about to launch a new application on the market, you prioritize its positioning, that users install it on their smartphones and that they give it a good rating, right? But getting it depends, for the most part, on putting in place a proper marketing strategy.

These are the steps you should follow:

1. Define Your Target Audience

What you call target, which is nothing more than the people your application is targeting. The efforts of your marketing campaigns must be directed to a specific audience (segmentation). And for this, you can be guided by demographic criteria, such as age, sex, or socioeconomic level, as well as their objectives, social class, habits, and interests. With this information, it will be much easier for you to define the language you are going to use to speak with them, the tone, know the most appropriate channels to reach the public, where your campaigns will be published, etc.

“Stop thinking about what as a brand you want to say. Start thinking about what your audience wants to know, receive, see, hear.”

2. Create an App Demo Video

The app demo video is an essential part of your app’s press kit and an effective marketing tool.

A video allows a potential consumer to try out your app; its aim is to highlight the app’s most essential features and functionality, as well as explain how it can help the user.

Although a successful demo video is based on giving potential users a look at your application and how it functions, it can also show them how simple your app is to use. Many consumers search for an app that is easy to use. Who wants to waste time attempting to get an app to work? Not us (and certainly not your clients)!

3. Create Expectation in Social Networks

Point number 1, don’t tell it all, keep the suspense, and set a release date. Bring out the enthusiast in you before launching your mobile app. This will help you to retain your first users on social networks. Where is your target audience present: Instagram, Facebook, Twitter, others? For visual formats, we recommend using Instagram. And don’t forget the hashtags and keywords, we know each other.

4. Design a Simple and Attractive Landing Page

Where else are users going to land? In it, you must include a CTA (Call to Action) to invite the public to action, with clear and simple texts; use a simple description from the mobile application (be short and direct); use a responsive design (one for all and all for one); And don’t forget to use analytics to measure the number of visits, conversions, time spent, etc. It will give you valuable information to know what is wrong and how to improve.

5. Create a Blog

In it, you can publish content of value and interest for your target audience. It is a good opportunity to work on SEO positioning, with a previous study, keyword research, etc. “After the mortgage, content marketing is the best tool to ensure a long-term relationship.”

6. Optimize Your Application (Think Beta Testers)

Now that you have created your content, it is not enough to publish it on your blog. We know it sounds too obvious, but a lot of people forget to pay enough attention to optimization. The beta testers are a good choice to certify the proper functioning of the application, they can detect faults that had been overlooked.

7. Promote Your App

Use social networks and those places where the public is present. Tell them why your mobile application is special, what makes it different, what are its advantages, why they should download it, etc.

POST LAUNCH. The best remains…

Your application has already been launched, but the process has not finished. Marketing strategies for mobile applications must gain even more force. And for this, you can carry out the following steps:

ASO Positioning, the SEO of Mobile Applications!

It is time to optimize it for the search engines. Let’s think about ASO (App Store Optimization). The positioning consists of climbing steps in the Google Play Store and the App Store, where it is convenient to take into account the on-metadata and off-metadata factors. The first one includes the name of the App, the icon, the screenshots, and the description, while the second includes the installations and uninstallations.

Ultimately, on-metadata factors are those that can be edited by developers, while off-metadata cannot be directly controlled by them.

In 2020, ASO introduced some new features, such as content personalization, leaving behind a static interface; dark mode, a trend that requires the adaptation of the visual elements of the cards in App Store and Google Play; new categories (Developer and Graphics & Design Tools), etc.

Advertising On Social Networks and Google

As we have been telling you, social networks play an important role, also in advertising. Why not place ads in the places most visited by your target audience? To do this, you can use the Google Ads tool. And if you need to continue growing, and you are one of those who are committed to long-term success, we recommend carrying out an Inbound Marketing strategy.