Outside The Box Interactive

OTBI specializes in strategizing, creating and executing award winning online marketing and brand development – social, email, websites, ecommerce and organic search optimization.

About

Outside The Box Interactive is a strategic branding and marketing firm with located in the Asheville, NC region with an office in Jersey City, NJ.

OTBI specializes in strategizing, creating and executing award winning online and offline marketing and brand development – social, email, websites, ecommerce and organic search optimization as well as provide the corresponding print collateral materials – advertising, brochures and presentations.

While a number of our clients are Fortune 500 companies our particular passion is helping small businesses, non-profits and arts organizations thrive in a complex environment. We believe that every business deserves an online presence that represents their passion and expertise – your Brand.

With our years of proven experience Outside The Box and our varied experience, current services and strategic offerings coupled with our unique blend of graphic design excellence, technological skills, commitment and energy allows us to define and develop a presence for you that is creative, compelling, insightful and profitable.

We begin with the premise that effective campaigns must have a strong, sound strategic foundation. OTBI design and development plans flow from a clear understanding of your products, services, market and competition.

Our aim is to build strong, long-term relationships with you. You can expect us to go above and beyond to ensure you’re getting the end results and ROI that you expect from your agency.

Awards

Best Arts Mobile Website by the Web Marketing Association
Constant Contact’s “Excellence In Email Marketing” – multiple years
Advertising Club: 1 gold, 3 silver, 4 bronze
63rd Annual Graphic Arts Award — Graphics Excellence Showcase Certificate (5x), Gold Technical Excellence
Web Awards Gold for Technical Excellence

Team

The OTBI Team
2 Creative/Art Directors
2 Project Managers (IA)
1 Content Strategist
3 Graphics & Interactive Designers/Programmers (IA< UX, UI)
1 Database Developer

Lean, highly responsive and committed to interactive development, Outside The Box employs only experts in our field, ensuring our clients receive both high-end service and high-quality results.

Our Key Attributes
Highly Experienced: Each member of our team has over 10 years of experience working on interactive, multimedia applications.

High Quality: Meeting our clients’ needs and achieving measurable results are our top priority.

Cost-Effective: Our concentrated group of experts, focused on the design and development of interactive, multimedia applications, keeps our overhead low—and your ROI high.

Ultra Responsive: Avoid getting “lost” in a mega-sized development firm. You will get 100% of our attention on every project—large or small.

The Partners
Frank DeMarco – Founder and Managing Partner
At the helm of Outside The Box Interactive, LLC, Frank brings to bear over three decades in the communications industry and a broad range of related marketing and advertising experience. He has had success both as a Creative Director and a Managing Executive.
Frank began his career at Times-Mirror Publishing (designer; book division) and then at PW Communications, Inc., a medical magazine publisher, where he served as art director of Physcian’s World and later as creative director producing the visual identity for The Female Patient and Primary Cardiology.
At the same time he began lecturing at the AIGA and other organizations, on “The Business of the Design Profession”, and started a teaching career at Parsons School of Design and later at FIT.
Subsequently, Frank went on to become VP, Director of Creative Services on Wall St at Donaldson, Lufkin and Jenrette and later as Senior VP, Director of Operations for Design Associates, Inc., a leading sales promotion agency.
Frank holds a Professional Degree of Fine Arts from Parsons School of Design and has studied at the New School for Social Research, SUNY Purchase, Pratt Institute’s Computer Arts Forum and Harvestworks Digital Media Arts.
Frank is currently a mentor at NYU and has judged a number of creative awards including MARCOM.
His own awards span interactive media, print advertising and marketing programs, including Best Consumer Promotion for the co-promotion he produced for Maxwell House Coffee and the Home Shopping Club.

Lauren Schwartz – Partner, Creative Director
Lauren has been with Outside the Box since its inception in 1995, and came to the table with a unique set of credentials—earning both a BA in Economics and Journalism from NYU and a BFA in Graphic Design from the Rhode Island School of Design.
From the beginning she expanded on her “traditional” design education with digital expertise – Photoshop, Illustrator, InDesign, Flash and Director to name just a few, in addition to programming skills such as html, JavaScript, css, and php to name a few more.
Her strong design sense, technical expertise and programming ability have lead to the creation of numerous dynamic multimedia presentations, web sites, and print pieces. Lauren’s background and skills allow her to be not only a “hands-on” designer and programmer, but someone with strong project management and organizational skills who understands the design process from start to finish and can communicate clearly and directly with staff and clients.
She has won numerous awards for her design and programming since joining Outside The Box.

Typical Hourly Rate

$125.00

Year Founded

Addresses and Working Hours

413 Canonero Drive
Fairview, NC 28730-9771

MON-FRI 9AM TO 6PM

Client List

  • Jersey City Office of Cultural Affairs
  • New Jersey City University
  • Society of Illustrators
  • Enfield Shaker Museum
  • Steve Madden
  • The Diabetes Foundation
  • Museum at Eldridge Street
  • Be Fit JC
  • American Institute of Professional Bookkeepers
  • Chery Design Partners
  • WIPRO Consulting
  • Friends of Materials for the Art (NYC Cultural Affairs)
  • Riverside Management Group

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