Primary Theory


We are a creative agency based in Atlanta specializing in brand strategy, art direction, design and digital production across all platforms.


We help you simplify the complex.

We map your journey and balance deep divergent thinking with purposeful execution in the form of creative ideas, beautiful design and smart technology.

From its inception in 2002, Primary Theory is still very much rooted in the concept that defined the name itself, striving for excellence from a place of originality. These original ideas will assist in understanding the complex, move people to act from an emotional connection or clarify a new concept. More than anything else we believe design should have clear intention and that creative solutions overcome complex challenges that drive change.

Primary Theory is a creative, un-agency-like agency. We’re a nimble group of smart people that are focused on developing and nurturing authentic stories. Having over 20 years experience collaborating with clients to develop successful, effective and award-winning design solutions that deliver results.

Pri•ma•ry: original; first or highest in rank or importance.
The•o•ry: a principle that guides action or assists comprehension or judgement.


Adobe Creative Website Award
Communication Arts WW Award




We are Designers, Developers, Strategists, Dog People, Cat People, People People, Dreamers and (most of all) Do-ers.

Deep Experience
Our team has an average of 15+ years experience delivering award-winning work within the brand, design, web and traditional marketing mediums.

Business Strategy
We do more than just design, we’re strategic collaborators that help qualify the necessary choices to succeed.

We have the agility of a small agency with big agency experience and resources.

Design with Purpose
Critical thinking drives creative results. We not only define what we do by rational thinking but our results drive change through inspiration.

And We’re Nice!
We believe projects should be collaborative. And fun. We thrive on working with clients we love.

Typical Hourly Rate


Year Founded

Addresses and Working Hours

692 Kirkwood Ave, SE
Atlanta, GA 30316

M-F 8-4ish


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