A Mega VC Round That Made Waves Across the Pond

Noisy Airwaves

In 2020, Alloy helped global end-to-end payments provider Paysend debut in the U.S. market. The product quickly gained momentum in the Americas, enabling it to close a $125 million Series B.

However, in the month prior to the VC announcement, Paysend’s well-established competitors became increasingly active in the U.S. marketplace – dominating headlines and influencer chatter with corporate transactions of their own.

Paysend needed a media relations program that would bolster domestic share of voice, demonstrate product differentiation and reverberate globally so it could stand out from the crowd.

Seizing the Moment

To prevent competitors from overshadowing Paysend’s funding announcement, Alloy got to work on architecting an aggressive media relations strategy that targeted U.S. tier-1 media and would cascade to other countries.

Specifically, the campaign aimed at building pre-release buzz, gaining visibility with major national technology and venture capital reporters, and owning FinTech and payments trades.

If executed successfully, this corporate communications ‘moment’ promised to elevate Paysend’s FinTech industry leadership status and highlight it’s flat-fee model, which was entirely unique for the market.

Outshining Competitors

The morning of the announcement, an exclusive ran in TechCrunch touting Paysend’s product differentiators. And the momentum didn’t stop. There was immediate interest from U.S. national and trade media that spread across the Atlantic Ocean.

Less than 24 hours after the funding announcement dropped, the news was covered in 41 U.S.-based publications such as Yahoo Finance!, Axios, Fortune, PYMNTS.com Finextra, Finovate, Digital Transactions and Debanked — reaching customer targets and making global waves.

Overall, the funding news was covered in more than 60 pieces of coverage, enabling Paysend to surpass its competitors in total media placements for the first time ever.