Age of Magic

From September 2018 to January 2019, Age of Magic was receiving 15,000$ of daily revenue from traffic acquired by AdQuantum

Background

Playkot is one of Russia’s leading mobile game developers. Games like SuperCity, Warzone, and Age of Magic are undeniable hits, but there’s still enormous opportunity for continued growth.

Playkot’s in-house digital advertising team plays a critical role in taking the company to the next level, driving more revenue at an ever-increasing scale. Playkot employees work on social games, where interaction between people is an important part of the game process. That is why company employees pay great attention to the development of the marketing department and the study of behavioral sociological models.

Goals

• Increase the number of new paying users;
• Increase the volume of quality traffic.

Strategy

1. AdQuantum started working with Playkot on the Revenue Share model from the first day of our collaboration. From December 1 we switched to the predicate model.
2. Geotargeting: Worldwide
3. A/B creatives testing

Results

AdQuantum and Playkot began to cooperate in August 2018.

• 200,000 installs Sep 2018 – Jan 2019
• Revenue $15k per day Sep 2018 – Jan 2019

“I’m glad to work with AdQuantum hand by hand. We’ve tested a lot of agencies and AdQuantum shows best results as for now. In 2019 Playkot will have a strong challenge and I hope together we achieve it” — Vasiliy Smetanin, CMO