Bajaj Electronics: A Strategy That Led to 10 Million+ Views in Just 75 Days Share: 3DM – Digital Marketing Agency Score Awaiting client review n/a Date Published 5 December 2019 Reading Time 2-Minute Read Bajaj Electronics, the go to for all electronics and appliances came up with exclusive EMI offers on AC’s and Coolers for the approaching summer. Background Bajaj Electronics, the go-to for all electronics and appliances came up with exclusive EMI offers on ACs and coolers for the approaching summer. They wanted to spread the news about the offer and generate an increase in sales through various social mediums. Brand Bajaj Electronics is an online and offline shopping store from India’s leading electronics retailer, providing exclusive deals and unparalleled service. For years now, Bajaj has been the go-to electronics retailer with exciting offers throughout the year. Objective: Performance Marketing The goal was to create a hype in the market about the coolers and air conditioners and get more summer sales. We needed to spread the word of #ThinkACThinkBajajElectronics among all target users to increase the number of walk-ins to the store. Our Approach Every successful campaign begins with targeting the right user. It is letting them experience what they should buy even before buying it. We split our target group into different segments (corporates, middle-class families, housewives, the working class, etc) and developed individual communications. The communication again had to be extremely relatable touching the pain points of the buyer to instigate immediate action. We shot videos in 3 different languages which conveyed relevant and relatable situations, in which people might find themselves before deciding to buy an AC or cooler. This was aggressively pushed across Google Ads, Facebook, Instagram, and YouTube. Everyone clicking on the video ads was directed to a dynamic responsive website with a store locator feature integration on site. Watch time, views, reach, awareness, clicks: we had them all covered in a jiffy! Outcome Facebook & Instagram Total Views: 3.9M Minutes Watched: 143.1K Minutes Engagement: 39K With all parameters up to par Google Ad Campaign Total Views: 4.85M Approx Avg CPV: 0.10 Link Clicks: 28K YouTube Watch Time: 1.6M Views: 4.4M All leading to a whopping 50,311 total site visits within just 75 days.