Casa San Matías EUA & Mexico Share: Retorno Digital Score Awaiting client review n/a Date Published 17 January 2019 Reading Time 2-Minute Read Casa San Matías is a company that leads the tequila industry for more than 130 years. Main Goals Casa San Matias main goal was to increase their brand awareness in USA and Mexico. They are a very big tequila company that leads the industry in Mexico, but they weren’t on the map in the USA yet. The Strategy They have many tequila brands that belong to the same company but they are created (from the taste to the image of the brand) for different targets. With a previous investigation about their demand, their target, the search metrics online, and more information for each brand, we began to create content in their social media pages to increase their brand awareness and also we designed and developed their web page. Since we knew that each brand has its own essence we developed seven different web pages. The next challenge was to make for their customers easy to find the tequila, mainly in the USA. The solution was to include a map in the web pages with the locations of the stores, restaurants, and bars that sell the tequilas. Since then we have been involved in their new brand releases from the strategy to the marketing tactics. Take a Look at the Web Pages https://www.tequilapuebloviejo.com/us/ https://www.sanmatias.com/us/home/ https://www.sanmatiasgranreserva.com/us/home.html https://sanmatiascristal.com/home.html https://www.tequilareysol.com/us/home.html https://www.tequilaorgullo.com/us/home.html https://www.sanmatiastahona.com/home.html