Designing a Web Page and Visual Identity for Annona Pro Share: Total Idea Score Awaiting client review n/a Date Published 1 March 2020 Reading Time 2-Minute Read For our dear clients dealing with importing and selling cosmetics, we have redesigned their company’s visual identity. About the Project Annona Pro has got a new look! For our dear clients dealing with importing and selling cosmetics, we redesigned their company’s visual identity, making it completely adequate for their products’ quality and market demands. The essential values of the brand, their products’ top quality, being in touch with the trends on the world cosmetics market, and many years of experience have all guided us to create a visual language, which will be used to communicate with the target audience. Thanks to the complete trust we have gained from our clients, as well as their commitment throughout the whole process, it wasn’t hard to find the inspiration to create the new internet presentation of the company and their products. Our Work The logo was based on the Lotus flower. It is a symbol of beauty, purity, and eternal life, but also a symbol of Aphrodite, the Greek goddess of beauty. Combined with gentle shades of green, it highlights the uniqueness of cosmetic devices, separating Annona Pro from other brands. Together with all the advice we have offered our clients and the strategic planning and organizing new online sales, we devised a new, improved system of presenting and ordering, but also we have made sure that the products are quickly positioned on the market and that they attract the attention of buyers who know how to value proper cosmetics. Furthermore, we structured and designed a newsletter which is to be one of the key means of communication with the customers. Apart from comprehensive consulting, our standard offer included providing our clients with training on managing Word Press administration, as well as another training focused on using free e-mail service. The entire visual identity has also been applied to corporate and promotional items (brochures, memos, business cards, notebooks, t-shirts, and bags) that demonstrate quality, stability, and professionalism. Given that Annona Pro team was pleased with the achieved results, we have been given a green light to come up with a new marketing strategy for the social media campaign, internet presentation improvement, as well as sale management. We are looking forward to new challenges, especially when they come from clients who are dedicated to their work, as our Annona Pro friends are! *Note: Original internet presentation was redesigned by the client!