Doorman Story: Hotel Team Tycoon Share: AdQuantum Score Awaiting client review n/a Date Published 6 April 2021 Reading Time 2-Minute Read 2,500,000 installs over 6 months resulting in CPI<LTV During the 6 months of collaboration, AdQuantum generated 2,500,000 installs for Doorman Story: hotel tycoon resulting in CPI<LTV. Background 5M+ installs 185k+ Purchases per month GEO: Worldwide Doorman Story is your chance to test your management skills and build a hotel empire. Go all the way from a small roadside motel, where travelers stay overnight, to a luxury hyper hotel where even stars dream of spending their vacation. If you are enjoying hotel simulator games, Doorman Story Resort Simulation is a perfect choice. Let your inner hotel manager shine! Manage your staff, respond to customer requests and have time to fulfill their whims to pass the levels. Make their stay in this idle hotel special by all means. Goals Target specific geographic locations Increase the number of new users Increase the number of paying users Produce hundreds of different creatives Strategy AdQuantum started driving traffic for Doorman Story with a profit share model in July 2020. First tests were run to discover the initial performance benchmarks and define the best performing creative approaches. We tested dozens of different approaches and produced 1100+ new creatives. After determining our best-performing creative approaches, we started optimising and driving large volumes of traffic in our target locations. Any change in the game was tested on the traffic acquired by AdQuantum. This experience allowed us to set up targeting more efficiently. User Acquisition 1100+ new creatives 4 senior UA managers Geotargeting: Worldwide Top-performing GEOs installs: USA, Brazil, India, Malasia, Thailand Top-performing GEOs revenue: USA, UK, Germany, Australia, Canada Demographics Female 24-45, 75.0% Male 24-45, 25.0% Results 2,500,000 installs with final CPI<LTV 80,000 unique paying users from July 2020 to December 2020