Gaviscon Ramadan

About the Project

For the Ramadan, Gaviscon Nigeria wanted an animated ad true to our local tradition so we came through with this. Nigerian Jollof™, Dodo, Tuwo, Masa, Moimoi eleyin and everything between them.

The Challenge

The aim of the campaign was to present Gaviscon as the leading over-the-counter brand in Digestive Health for all things relating to heartburns, and indigestion.

The Solution

It was important for them that we created a very cultural setting so the product could feel familiar, despite being a foreign brand in the midst of a market saturated with other local alternatives.