Gaviscon Ramadan

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This was a spot done for Reckitt Benckiser Nigeria for their Gaviscon brand

About the Project

For the Ramadan, Gaviscon Nigeria wanted an animated ad true to our local tradition so we came through with this. Nigerian Jollof™, Dodo, Tuwo, Masa, Moimoi eleyin and everything between them.

The Challenge

The aim of the campaign was to present Gaviscon as the leading over-the-counter brand in Digestive Health for all things relating to heartburns, and indigestion.

The Solution

It was important for them that we created a very cultural setting so the product could feel familiar, despite being a foreign brand in the midst of a market saturated with other local alternatives.