How A/B Testing Leads To A 4X Increase In Landing Page Conversions Share: The Marketing Garage Score Awaiting client review n/a Date Published 26 July 2018 Reading Time 1-Minute Read A PPC campaign had strong CTRs but a low conversion rate on the site. Through A/B testing on the landing page, we increased the conversion rate by 4X. The Problem: A pay-per-click campaign was launched for a B2B manufacturer as a tool to reach new customers in new markets. This paid campaign was seeing strong top level performance including strong click-through-rates, and high overall clicks. However after reaching the website, a relatively low number of people took the next step to reach the shopping cart. The Fix: Through A/B testing different elements on the landing page, we were able to increase the conversion rate by 4X.
"A breath of fresh air dealing with someone who knows …" Landing Page Strategy to Increase Enquiries – Overt Digital Marketing