How A/B Testing Leads To A 4X Increase In Landing Page Conversions

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A/B Testing example of blue and black recycling bin next to tennis court

A PPC campaign had strong CTRs but a low conversion rate on the site. Through A/B testing on the landing page, we increased the conversion rate by 4X.

The Problem:

A pay-per-click campaign was launched for a B2B manufacturer as a tool to reach new customers in new markets. This paid campaign was seeing strong top level performance including strong click-through-rates, and high overall clicks. However after reaching the website, a relatively low number of people took the next step to reach the shopping cart.

The Fix:

Through A/B testing different elements on the landing page, we were able to increase the conversion rate by 4X.