How A/B Testing Leads To A 4X Increase In Landing Page Conversions Share: The Marketing Garage Score Awaiting client review n/a Date Published 26 July 2018 Reading Time 1-Minute Read A PPC campaign had strong CTRs but a low conversion rate on the site. Through A/B testing on the landing page, we increased the conversion rate by 4X. The Problem: A pay-per-click campaign was launched for a B2B manufacturer as a tool to reach new customers in new markets. This paid campaign was seeing strong top level performance including strong click-through-rates, and high overall clicks. However after reaching the website, a relatively low number of people took the next step to reach the shopping cart. The Fix: Through A/B testing different elements on the landing page, we were able to increase the conversion rate by 4X.