How PR Helped Me Get Quality Backlinks and Increase My Popularity

Objective

As a comparatively new player in a highly competitive industry, I was trying hard to make a name for myself. I wanted to establish myself as a reputable digital marketing consultant and gain popularity in the industry.

One of the best ways to do that is to earn good quality links from already established industry sources. I wanted to improve the quality of backlinks to my website and wanted to get backlinks from sources with high domain authority.

So, I decided to use PR to enhance my personal brand and earn good quality backlinks.

Challenges

Building good quality backlinks is not as easy as it sounds. It’s not as simple as submitting guest posts to a bunch of websites and earning backlinks.

To get established in the industry, I also needed mentions from other industry experts and established sources. This was the tough part.

Here are some of the key challenges that I faced:

Industry Competition

Digital marketing is a field that is highly competitive and there is no shortage of digital strategists and consultants looking to make names for themselves. It is difficult for anyone to enter such a competitive industry and be able to stand out in that crowd.

And there were already some established players in the industry that I had to compete with. People who have been in the industry for much longer.

Less Reputed Mentions

Although I was getting mentions and was starting to gain traction in the industry, the quality of mentions was not that great. I needed a few mentions from more reputable industry sources.

Solution

Participating in Events

I started participating in workshops, speaking engagements, webinars, and podcasts to build my industry presence.

Reaching Out to Influencers

I reached out to several influencers in the field and built relationships with them. I used personalized emails and direct messaging and commenting on social media for my outreach.

Guest Posting

I actively posted articles on multiple websites and started contributing regularly to reputable websites like Forbes and Social Media Examiner. I posted over 100 articles within a span of 1 year and I still write guest posts regularly.

Content Syndication

I also syndicated my articles and blog posts on reputable content syndication and curation platforms, such as Medium and the Upwork blog. This helped me broaden the reach of my content and get more people to read it.

Conclusion

Doing PR the right way can be really beneficial. Not just to improve your brand image, but also to earn good quality backlinks.

I used PR to do exactly that, and have successfully established myself as a reputable digital marketing consultant.