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Information and Promotion Campaign

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Manderina Promotions
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Manderina ran a Study in Europe Fair campaign on behalf of the EU Delegation. 34 universities from 18 countries in Europe took part, with 800 visitors a day.

About the Project

Manderina Promotions, a PR and Digital Marketing Company based in Albania successfully run a promotional campaign for the Study in Europe fair in Tirana, a project financed by the European Commission.

Manderina Promotions was selected to run a promotional campaign targeting all the students in Albania who are interested in studying in Europe as an undergraduate, postgraduate, in a research position, or as part of academic exchange, etc.

What We Did

About 34 universities from 18 countries in Europe were present at the fair organized on the 26th of October at the Hilton Garden Inn, Tirana.

Manderina worked in cooperation with the European Delegation in Tirana to contact all universities and high schools in Tirana, to produce and distribute leaflets and posters, and organize an online campaign through promoting the event page on the Study in Europe Facebook channel, and to reach more and more students through sharing the articles and news about the event, at Visit Tirana and other media channels.

We also organized interviews on the most important TV channels, such as Top Channel, National Public Broadcaster RTSH, A2 CNN and other media such as Business Magazine, etc.

Manderina produced an animated TV spot dedicated to the event, which was broadcast on Top Channel, and Club FM, and also at the Trade Centers, QTU and TEG.

Results

We are very happy to have run such a successful campaign, which resulted in a successful fair. More than 800 students came on the day and expressed interest in applying for the universities represented at the Study Fair in Tirana. This project is a great addition to our portfolio.