IT Tech’s Rebranding Journey

About the Client

IT Technologies is a Singaporean company that specialises in laboratory design and engineering as well as supplying laboratory consumables.

The client had an outdated logo and design. They wanted to create a new modern visual identity that highlighted sustainability as a key feature of their business proposition.

Challenge

The client had an outdated logo and design. They wanted to create a new modern visual identity that highlighted sustainability as a key feature of their business proposition.

Solution

We sent numerous proposals for their new logo based on their comments and requests.

Before:

Logo proposals:

Final logo design:

Once we reached a final design, we then proceeded to update the design of the marketing material, e-mail signatures, business cards, and their website to achieve a cohesive brand identity.