My Anime Design – E-Commerce (SEA)

Elirius Media
  • Score Awaiting client review
  • Date Published
  • Reading Time 2-Minute Read

Increasing traffic and conversion through Google Ads for an E-Commerce Start-Up.

  • Traffic Increase: 678%
  • Conversion Uplift: 377%
  • ROAS: 3.12

My Anime Design

My Anime Design creates products that inspire anime, manga and cosplay fans. But the brand is still hardly known except for trade fair appearances. Our goal was to change that and establish My Anime Design as a brand, especially in the search environment.

Client’s Business Goal

The client’s goal was to generate traffic to establish his online store in the niche. Together with Elirius, he decided to run a targeted Google Ads campaign, as the target audience was searching for anime-style masks on Google at the time.

Shared Solution Approach

Our strategy was to conduct a detailed audience persona analysis to create the right keywords paired with effective, personalized ad copy. Through extensive research and valuable input from the client, we were very optimistic that our strategy would work.

Elirius Strategy Leads to Success

The brand became better known and potential customers became familiar with it. Many took the chance to convince themselves of the brand and its products by placing an order. This is well reflected in the further results of the campaign.


“Through the consulting and analysis of our first SEA campaign, we have achieved and learned a lot. We were even able to measurably optimize products based on the results. My Anime Design has gained lasting awareness. We were able to win and satisfy many new customers. The very positive ROAS has put us in the position to grow our business even further.” — Mirco Suerbier, CEO, My Anime Design