NBCUniversal: Twitch Debt Deletion Share: ISL Score Awaiting client review n/a Date Published 23 October 2019 Reading Time 2-Minute Read For the premiere of Mr. Robot, we produced 13 scripted vignettes, hacked Twitch, and relieved fans of over $100,000 in debt. Challenge To promote the premiere of USA Network’s new show Mr. Robot, ISL created a massive, first of its kind campaign. Our mission was to have our activation be the living manifestation of Mr. Robot and the fsociety hackers — highlighting one of the show’s main pillars, debt deletion. Work To do this, we built a real-world hacker lair and created a three-day live-stream event on Twitch, the largest social gaming platform in the world, where viewers would be able to reap the benefits of our fsociety’s digital corporate takedown as we deleted over $100,000 of the people’s debt in real-time. In order to seed awareness and build excitement for our live-stream, we produced 13 scripted vignettes that would cut into the E3 (the world’s largest gaming conference) Twitch channel; these gave the appearance that there were legitimate hacks into the stream. After our E3 takeover, our hackers migrated to our eponymous Mr. Robot Twitch page, where for 17 hours fsociety members interacted with our audiences, built hardware and video games, and helped give away over $100k live. Results This campaign yielded many firsts for Twitch including, having a TV partner leverage the platform’s live-stream capabilities for a custom interactive experience, in addition to boasting the largest cash giveaway that has ever occurred on Twitch. View the full case study on our website.