Online and Offline Promotion of Beach Club Share: Dartmatics Limited Score Awaiting client review n/a Date Published 30 June 2023 Reading Time 2-Minute Read South Lantau Beach Club is a restaurant and bar situated on a beach in South Lantau, 40 minutes from Central Hong Kong. Open only on weekends and public holidays, the goal of South Lantau Beach Club is to provide a wholesome space for local families to come and enjoy burgers and beers. Looking straight out at the waves, visitors naturally have a deep connection with the ocean, and are often organizing beach clean-ups or raising funds for ocean conservation. The Challenge The goal for this client was to maximize their already limited opening days by driving foot traffic into the restaurant in a measurable way. They also wanted to show locals how the South Lantau Beach Club could align with their local habits and serve as a center-point in their community. The Solution To increase foot traffic in the restaurant, we provided the client with the following services. Social media marketing – content design, development, and distribution Paid advertising campaigns on Google, Facebook and Instagram Online profiles management Local media relations Event organization and advertising As for aligning the club with the local community, we addressed this need by running numerous campaigns, each of them with a specific focus. Below are some examples. Friday locals night – 15% off Friday movie nights for kids Buy one get one free takeaway pizzas Buy one get one free drinks Flexible workspace by the beach Special food and drink offers on special days Long lunch package Day at the beach package Birthday party gift voucher Get more for 4! (four person package) Menu spotlight The Result All of these campaigns maximized the geographic and demographic targeting tools at our disposal, and were complemented with stellar food and ‘good vibes’ photography from our professional photographer.