SEO Case Study for a Chicago Law Firm

Nice Digitals
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  • Date Published
  • Reading Time 2-Minute Read

The Challenge

One of our clients from Chicago, a local law firm, was struggling to gain website traffic. This was a direct result of not ranking well on the Google Organic and Maps Pack 3 results for keywords related to their services within their business location. Unfortunately, improving their rankings wasn’t the easiest task due to the highly competitive legal business in the Chicago location.

They turned to Nice Digitals’ local SEO services to overcome their obstacles.


Each client is unique. We monitored the performance of their SEO campaign by making adjustments as required and providing analytics as well as search engine ranking reports on a monthly basis.

  • Keyword research and analysis to identify the top 100 keywords in relation to services and geographic region
  • On-page optimization
  • Contextual internal and external links implementation
  • Google My Business optimization
  • Optimize Google Maps, build citations, and increase proximity by building quality back-links from local directories by maintaining the same NAP details
  • Monitor the business’ reputation and reviews
  • Keyword ranking reports every week to assess progress (Google desktop, Google Maps)
  • High-rank incoming links
  • Creating attorney profile and business listings in top legal directories
  • Sitemap creation and submission
  • Monitoring 404 errors.
  • Implementing schema to showcase results in starred rating to gain users attention
  • Optimize call to actions to increase conversion rate

Within 6 months, keyword positions improved and results started working. Organic traffic increased by almost 300%. Also, 10% of the keywords moved to the 1st page of Google along with 5% of the keywords in Google maps pack 3.

Before and After SEO Improvements

10 months later, the law firm saw an incredible improvement in SEO, ranking on the 1st page of Google for the keywords with more than 49,500+ monthly search volume.

Many of these results were attained long before the six-month mark, but for the sake of this case study, we chose to focus on a longer timeline. The law firm moved from virtual obscurity to a place of high visibility. The website listed in Google search for both organic and local maps.

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