VIP (A1) Facebook Masks Share: TDA Score Awaiting client review n/a Date Published 3 June 2019 Reading Time 1-Minute Read Development of interactive lenses (camera filters) for use on social media. About the Project VIP (now A1) asked us to develop a scenario with which we would appeal to the younger generation of smartphone users. Taking into account their message and using the perfectly timed success of the Croatian football national team during the World Cup in Russia, we have decided to take the social network route. The Solution For this campaign, we have developed 6 different Facebook lenses and have offered the digital face coloring for the football fans, who could take the photo and share it seamlessly on social networks. The Results VIP was happy with the results of the campaign and we have developed a business relationship which lasts still to this day.
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