WordPress Website Development for Nexus Biologix

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Laboratory equip, service and maintain every detail toxicology laboratory.

DiscoverMyBusiness, LLC helped to develop laboratory web presence.

About the Project

Nexus Biologix offers complete laboratory solutions for healthcare providers so they can run their practice’s testing needs independently. Nexus Biologix provides the equipment, staff, space and technology to successfully and seamlessly run an independent laboratory.

DiscoverMyBusiness was hired to develop the website using wordpress. The goal was to create an easy-to-use navigation and a modern, engaging design for lab.

Solution

We first worked on developing a unique design for the company via competitive analysis, brand discovery and exploration, cusomer development and the creation of a master brand summary.

The client designed new Nexus Logo, and provided us with lab photos. Using new positioning strategy, we created a custom website content strategy along with a specific industry color, web design that makes Nexus feel like no other lab website in the industry.