Experience Design Q&A with Ink, Inc. | AgencyVista Interviews Our Team Share: Ink, Inc. Creative Group Date Published 15 May 2020 Categories Blog, Interview, News, Showcase Reading Time 2-Minute Read The Ink, Inc. team is interviewed about a recent digital experience design project by AgencyVista. Read excerpts of the full Q&A to learn about our process. A Brief Q&A on Our Digital Experience Design Process The Ink, Inc. team was recently interviewed by AgencyVista about a digital experience design project for our B2B client, DecisionBoundaries. We have included some excerpts below to provide more insight into our process and design perspective. The full Q&A is available on the AgencyVista blog. Digital Experience Design: The Process AgencyVista’s marketing director, Brittany Garlin, asked us some questions about our design process and strategic approach. “With B2B marketing, the purchase funnel is notoriously complex, but decision makers still demand the same “1-click” Amazon-inspired interactions they’ve come to expect as consumers. At Ink Inc, we shorten the path to checkout by anticipating customer questions and answering them preemptively through informational architecture, clear design, and simple language so that the decision to “yes” is that much quicker.” —Max Irzhak, Associate Creative Director Graphic Design & Web Layout “The design phase starts out with brainstorming and thinking about the message it needs to convey and how we can communicate that visually. DecisionsBoundaries’ tackles very complex issues. Through their extensive expertise and innovation, they bring clarity and practical solutions to a problem.” —Katie Rhead, Lead Designer Experience Design “DecisionsBoundaries’ tackles very complex issues. Through their extensive expertise and innovation, they bring clarity and practical solutions to a problem. All this needed to be communicated along with establishing trust and guiding users along a path where they could quickly obtain the information they need – and ultimately act on it.” —Katie Rhead, Lead Designer Messaging & Web Copy “By producing benefit-driven copy with a human tone, and breaking information down into its simplest elements, the content became digestible, clear, and drove people to take action.” —Max Irzhak, Associate Creative Director To learn more about our digital experience design services, see our company website. For more information about our process, the full Q&A with our team is included in AgencyVista’s #FeatureFriday article.