Get a detailed guide on how to develop an e-commerce app with its growth prospects, e-commerce app development parameters, competitors, development process, etc.
E-commerce is an online marketplace that users can use to find out products required for their use. After finding the required product users can order it online by choosing online or COD payment method, whichever is convenient. After placing the order, the e-commerce platform sends the order request for confirmation to the seller of that product.
After the seller accepts the order, they will prepare the order for shipment and as some e-commerce platforms have their own courier service or a tie-up with different logistic service providers, the concerned person will pick up the order from the seller and after passing through logistical requirement it is delivered to the user in the fastest possible method.
Before moving on to the answer to How to Build an E-Commerce Website, you should answer the question of whether the website will be enough or you would require an app as well.
Growth Prospects with E-Commerce Website and App Development
The Digital Revolution has led to a drastic increase in the use of online platforms for shopping various types of products like Electronics, Home Utensils, Fashion, Cosmetics, etc. The major beneficiary of online platforms is the Millennials and Zillennials who are used to getting things done at a faster pace than their previous generation.
The market research will show you that there are large numbers of niche market platforms that have achieved success in a small duration of time, maybe not the kind that Amazon and Flipkart have achieved because they are not a niche product e-commerce marketplace.
The above graph shows the growth of E-commerce platforms over the last 7 years and this graph is going to continue for a long period of time. The major growth contributing factor for a short duration is surely going to be the Covid-19 Pandemic which has forced consumers to use more e-commerce platforms and avoid human interaction as much as possible.
Parameters To Address To Develop a Successful E-Commerce Platform
1. Customer Satisfaction
One of the most important factors that e-commerce platforms have been successful in catering to is customer satisfaction. They would go beyond their usual level to make the customer feel satisfied and in such instances sometimes they would even suffer some losses so that they do not lose the customer.
2. Personalized Experience
The platform should be developed in such a way that they should record users’ history and then during their next visit showcase personalized products and deals based on their need.
3. Detailed and Attractive Product Design
The elegance of the website or app is very much important because they are the first impression maker to a user. After interacting with design the next thing a user expects is to find the complete detail of the product to make a purchase decision.
4. Helpful Content
The latest trend in marketing is content marketing where a platform shows its expertise by posting helpful content on the platform. If your content resonates with the user of the products then it can yield maximum return.
5. Integration of Social Tools
Social tools and features should be integrated within the platform to help users share them with their friends and loved ones on different platforms. So such kind of features in e-commerce platforms is a must.
6. Best Security is Essential
As e-commerce platforms need to store a large amount of data related to the product, supplier, and user the need for the best security system is an essential feature. There are a lot of cases that were due to hackers’ success in hacking the system led to huge losses and also a temporary shutdown of the platform. Such news takes users away from the platforms use.
Competitors and Challenges of an E-Commerce Marketplace
The e-commerce marketplace is already in a crowded place at the present time so understanding the competitors and the challenges faced by them is important to understand.
1. Fierce Competition on Price and Service
Due to the crowded e-commerce marketplace, there is huge competition among the competitors in terms of the prices of the products. So before starting the process of How to Develop an E-Commerce Platform, it is essential to develop a USP other than on prices.
2. Use of Latest Technology to improve user Engagement
It is important to stay updated with trends and technological innovation. This latest technology should be used to improve with time and thus achieving better customer engagement and satisfaction.
3. Efficient Handling of Logistics and Returns
The lesser the time takes for a product to deliver, the more likely it is that the user will come again to the same platform for future purchases. For achieving the fastest delivery a platform needs to develop its own logistics chain like Amazon or can depend on partnering with couriers which is generally costlier and inefficient.
4. Customer Support
The one factor that will drive the user again to the platforms is the way a customer support team will approach the user. So for a long term prospect of the e-commerce business, it is required to have a good and dedicated customer support team.
Development Process for an E-Commerce Platform
The best option for developing a customized and also considering a long-term business opportunity is to hire a dedicated developer team or agency that is well experienced in similar Web and Mobile Application Development.
The next best option is to develop an e-commerce platform with the help of a clone script with which you can choose the clone of any popular website like Amazon, Flipkart, Or Snapdeal and make necessary changes to it after purchase and launch the platform.
Step By Step Process for E-Commerce Development
- Technical Team Hiring
- Feature Selection
- Technology Selection
- System and Resource Procurement
- Wireframe Work Development
- UI/UX Design
- Coding and Arrangements
- Testing for the performance
- Launch on the respective platform
I hope the above steps and the explanation helps you in understanding how to create e-commerce websites like Amazon, eBay, or Flipkart.