How to Redesign Your Website Without Hurting Its SEO

What You Need to Know for a Complete Website Redesign SEO

When you remodel your existing website, it seems to be an easy and painless process. However, every small or large rebuild is somewhat troublesome, consider it as rebuilding your physical store, you would need to break it down to build it back up.

In the worst-case scenario, you could lose most of your rankings and hard-earned traffic. That means a drastic drop in leads and sales all in the one hit, which obviously you cannot afford.

But you don’t have to worry about that as we are going to help you find the right way of reshaping your website without damaging its standing in Google SERPs.

Precautions Need to Be Married with Preparation

Considerate planning and brainstorming is the key to preparation. With the right precautions, your strategy will not only limit the chances of things going wrong but will give you a major boost in the longer run.

Before you start the redesign of your existing website, design a solid plan first. In order to succeed you will require to work as a team and find the right solution, with everyone collaborating you are bound to find the right fix.

A Few Handy Tips

During the update of website content, ready the new sitemap for your new website redesign for SEO

In order to keep your website optimized on the search engine, it is important that you take everything that is valuable to your website SEO to your newly shaped website. Make sure your new website design is SEO-friendly and the content on it is updated as per Google’s guidelines.

The content of your website must be relevant to the services and products you are offering and must provide relevant and engaging information to the users

If you are facing any problem with the process you can always take help from a professional SEO service provider.

Create Relevant and Correct Internal Links

Make sure any redirect and internal linking directs the user to the relevant service or product page.

Any link redirecting a user to an Error 404 page will not only lose your ranking but also lose your customer loyalty.

Remember to invest your time in creating internal links and checking for any broken or irrelevant links on your website

A Checklist for Your Redesigned Website

1: Get Yourself a Website Audit

The best way to start is by auditing your website. It would be better to get it done by professional SEO agencies as they will detail every underlying issue with your website, and most of the agencies do it for free. This way you would know how and where to start.

2: Content Creation

Now it is time to create your website content or update it. Use infographics in your content to keep the user engaged. Add relevant information and do not overdo your content, keep it simple but lively.

If you can you must add video content because for the user it is time-saving and more clear. A better UX and UI will shoot you up in the SERPs

3: Know the User Experience

Have your test audience provide you a review of their UX of your website so you can launch it without any issue.

4: Final Checks

Just re-check everything you have done with the design, functionality, responsiveness, content creation and internal linking of your website.

If all is well you are ready to launch.

A Realistic and Clear Approach Is the Best

Lastly, I would like to say that whenever you are in the building process keep your approach realistic, do not burden yourself with unrealistic time constraints or expectation of early results. This may cause you to miss an important step in the rebuild or force you to make a rather hasty decision and change something which would have brought guaranteed results in the future.

It is better to set goals without any time constraints and then carry out the process, this way you will carefully complete every process and in case of any minor accidents you will remain calm and composed, just be clear of what your goals are and you will be fine.

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