How to Tackle Technical SEO Before Link Building Share: Rank Me Locally Date Published 11 October 2019 Categories Blog Reading Time 2-Minute Read Before we start, let us clear our mind with respect to “Technical SEO”. Technical SEO basically refers to the optimization of your organic keywords ranking. This optimization in terms help the search engine spider crawl and index your business website more efficiently and effectively. What Are the Goals to Set for Technical SEO? With the help of technical SEO, your website can easily crawl the search engines. Your website should have top cross-platform compatibility. Your website should be loading quickly on both desktops and on mobile screens. Your website should have an efficient implementation of WordPress plugins. It should not have any issues with misconfigured Google Analytics code. How to Tackle Technical SEO? 1. Use a Plugin When Operating a WordPress Site One of the easiest ways to fix the redirect issues with a WordPress site is to just use a simple plugin. There is plenty of plugin available that will help make this process of redirecting as painless as possible: CM HTTPS Pro WP Force SSL Easy HTTPS Redirection Warning: the plugins you use and the rate of plugins used on your website can affect the speed of loading of your website. So do not always assume that the latest plugin will help you enhance your website. 2. Avoid Using Dynamic Parameters These dynamic parameters are no problem for SEO, however, if you cannot properly manage them, and get consistent in their use, this, however, can become a major problem that you should cater to. Parameters basically are used for the following purposes: Tracking Reordering Filtering Identifying Pagination Searching Translating However, if you get to the point where these URL’s dynamic parameters are causing you more trouble than benefit, it usually comes down to basic mismanagement of the formation of these URLs. For this, it is suggested to use many different dynamic parameters when creating links that search engines crawl. 3. Make Use of Shorter URLs The easiest way you can tackle technical SEO is to make shorter URLs. This practice has been long-held as the best SEO practice and is better and effective than using long URLs. These short URLs are also known as empirical shreds of evidence that shows that Google ranks shorter URLs for more terms, rather than the long ones. If your business website contains URLs that are super long, you may immediately want to optimize them and make them short and better.