How to Write Copy for Websites that Will Skyrocket Your Business Share: Async Labs Date Published 12 May 2021 Categories Blog Reading Time 4-Minute Read Do you know that excellent copy can increase conversions, engagement, and sales? Besides appealing design, good website copy plays an essential role in attracting readers. A compelling, quality copy has the potential to persuade, engage, inform and entertain your audience. It keeps your website visitors engaged and leads them to take action. Web copywriting or writing copy for websites is writing digital content for websites, blog posts, product pages, landing pages, ad copy, etc. How to start creating a compelling website copy? We shared our knowledge and experience to help you improve the effectiveness of your content and skyrocket your business. Why Is Copy so Important? The first impression through which users get to know you and your brand are content and design. And we all know the importance of first impressions. Ask yourself, What is the first impression new customers get when they come to your website? It is essential to write a web copy that intrigues, engages, and inspires your readers to build a reputation and be successful online. What does it mean to write a good website copy: Setting the purpose and goal of the website Writing compelling, straightforward, and understandable content Understanding users and their expectations What Does It Mean to Write Copy for a Website? Compelling website copy should guide visitors through your website, solve their problems and answer their questions. Here is our step by step by step guide on how to achieve it: 1. Set the Goal and Do the Research Combine design and content, but focus on your goal — engage visitors and convince them to take the desired action. Everything you write should draw attention to your ultimate goal. When writing a copy for websites, it is essential to research the brand and become an expert in the industry. Check online magazines, forums, blog posts, user reviews, market reports to get insight into the brand voice. And don’t forget to consult with the client to get valuable data and information. 2. Know Your Audience If you want to write a compelling website copy, you have to know your audience, their problems, and their needs. When writing a copy, think about the characteristics of your target audience — their age and interests, where do they live, etc. 3. Make Your Copy Short, Scannable, and Straightforward Because of a short attention span, you have only eight seconds to convince visitors on your website that you have something to offer. Write short and straightforward sentences and clear content. Tell more with less to keep your readers’ attention. Create a scannable copy with formatting techniques such as headlines, sub-headlines, buttons, bullet points, image captions, bold, italicized, and underlined copy. 4. Focus On Benefits, Not Features People want to know how your product can solve their problem and what your company can offer them. Give your customers the real deal. Emphasize benefits and the actual offer. For example, it is better to say “Save up to $75 a month on car insurance!”, instead of “We’ve got a great deal for you!” 5. Optimize Your Copy for SEO Write for the audience, but optimize for SEO. Give your audience the information they are searching for and write in the way they understand you. The first step is to define your ideal customer and then do the SEO research and find out problems they want to solve. 6. Use Call to Action For a good website, you need an excellent Call to Action. Use action verbs (launch, grow, drive, explore, create, request, innovate) and insert them throughout your copy to make the reader envision doing or achieving something. Examples of common CTAs include: Sign up for free. Fill the contact form below and reach to us. Subscribe now to get exclusive content. Get Better Results with a Better Copy Apply these tips to your web copy to make a difference and give your audience a relevant, valuable, and practical experience. Writing a compelling website copy is quite challenging, but it will definitely convert and increase your website’s traffic if you do it the right way. For more tips and tricks, check our full article on how to write a compelling copy for the website. Looking for a website copy that converts and increases your website’s traffic? You’ve come to the right place. Book a call with us to see how we can help you get a custom copy for your website.