Keys To Picking an Arabic SEO Partner

Keys to picking an Arabic SEO partner

Finding a great freelancer or agency to run your Arabic SEO campaigns is one of the most important decisions a company can make for its Arabic website. Choosing the right partner in this area can either result in top rankings in Arabic for the majority of your targeted keywords or waste money on services that produce little to no results. To add to this some low-quality work could potentially hurt your website in the long run. In this article, we will take a look at several factors to consider when finding a partner that will help you get the results you desire in Arabic.

Native Arabic speakers on the team

First and foremost, whoever you work with for your Arabic efforts, you need to ensure they have native Arabic speakers on the team. Many international agencies, for example, will take on an Arabic project but outsource the work to freelancers or another agency that does speak Arabic. The problem with this is the agency can’t check whether the work was done properly in Arabic.

If non-Arabic speakers are working on the campaign, they are sure to miss many issues that a native Arabic speaker wouldn’t miss. Also, you should make sure that the Arabic-speaking team member has a background in SEO because campaigns won’t be effective if they don’t know the fundamentals of how to optimize a website.

Stay up to date on the latest Google changes

One issue in the Arabic-speaking world is a lack of good original content. This is the case with information in Arabic about SEO as well. Since there is much less information about SEO in Arabic, if a practitioner doesn’t read about changes in the search engine optimization industry from English sources, they will be behind about important changes and might make mistakes.

As important as it is that Arabic speakers work on your website, it’s also essential that someone on their team is constantly reading and staying up to date about Google Algorithm changes in English. This way, you can ensure that the latest SEO practices are being applied to the Arabic optimization on the website as well.

Understanding of the Middle East region

It’s extremely important that a partner understand the geographic layout of the Middle East in an online context. Arabic is spoken by 422 million people around the world and 22 countries have Arabic as their official language. How to optimize an Arabic website depends on which countries and demographics you are targeting in the region.

If a vendor has only worked in one Middle East country, it will skew how they look at the region and how they optimize the website to target different countries in the region. For example, someone who only works with websites based in Dubai might think they need a .ae domain to optimize a website but if the Arabic website is targeting other Arab countries than just the UAE, having a .ae domain will be a disadvantage for getting that website to rank in other countries.

Also, understanding the region as a whole is important for SEO because different countries have different Arabic vocabulary that they use to search for things online, making it so you need to optimize your website according to the keywords they are searching for in their local dialect. Not all marketers will be aware of this so it’s important to pick a partner that has experience across the region targeting different demographics.

Website type and size matter

Many individuals and teams working in Arabic SEO may only have experience with certain types of websites. For example, some smaller companies in the industry spend most of their time working with small local websites that depend on rankings in Google Maps or Google’s local search pack. These types of small websites need different types of optimization than a big multinational e-commerce website needs. So in short it’s essential to pick an Arabic SEO agency that has lots of experience with websites like yours.

Results

Results speak for themselves. When choosing a digital marketing partner, you should look for a partner that has a long track record of getting results for clients, especially in Arabic. They should have case studies proving that they have achieved results with websites similar to yours.

In addition to this, it’s worthwhile to probe deeper to see if the results they achieved were short-term or if the results of their efforts are still visible to this day. If the company has lots of case studies that mention results that you can’t find today, this may be a red flag.

One factor that is unique to SEO is that sometimes a company can get results by taking shortcuts and violating Google’s policies only to have their results disappear later due to a Google penalty or due to algorithm changes months later. Whoever the partner is that you work with, they should be focused on tactics and strategies that favor long-term results over quick results.

Conclusion

In conclusion, finding a skilled Arabic SEO partner is key to achieving results for your Arabic website. Make sure you find a long-term focused partner that has native speakers on the team, understands the online landscape in the Middle East, and stays up to date with the latest changes in Google.