Implementation of exiting logo in visual identity which will be available for our customers and in correlation with our company vision and mission.
About the Company
We are a Business Consultancy company and we are helping our clients to realize, define and implement their business goals. With a focus on business growth, we utilize optimization of internal processes and new routes to market as tools to achieve our client expectations.
Goals and Objectives
Our goal is to align our clients digital identity with clients mission, vision and brand, get closer to our clients customers, increase customer retention rate and ensure consistent online presence. No website or visual identity (outside of logo) are currently available, so that is the first step of going digital.
Scope of Work and Deliverables
From the agency we expect a vision board which will explain to us agency direction and end product plan. As well, regarding of the planned budget, we are open of getting proposals from agencies which are outside of set budget, but reflect understanding of the project.
Main colour which we want to use in design is purple. Target audience are 25 – 50 years old male and female clients with above-average income and focus on health.
Our client offers spa experience with an accent on alternative medicine (acupuncture, aromatherapy, etc.) and therefore wants to appeal to that audience.
Agency delivery for 1st pitching round:
• Proposal of design and branding visual identity taking into consideration target audience
• Budget proposal which includes all the deliverables
Final deliverables upon project execution:
• Colours, fonts and visual identity guidelines for future use in marketing materials
• Implementation of brand visual identity by making a complete new website on an existing domain
• Content/text will be made available by the client