Social Media Ad Campaigns for an Earbuds Brand

Our company is based in Hong Kong with a factory in Shenzhen, China. We are a team of more than 60 engineers, industrial product designers, and production experts with 16+ years of experience in consumer electronics products. We started as a manufacturer of Bluetooth products. Nowadays, we have our own brand with more than 10+ million pieces sold to 70+ countries across the world.

Competitor Analysis

Founder Background

After working in multiple companies, the founder started her business due to her big passion for R&D. Although the company was very traditionally-oriented at the beginning, she invested more of her efforts and time from 2015 until today into educating her team on the best digital marketing practices to transfer their marketing and sales process to digital as much as possible. With very respectable numbers behind them, she managed to establish the company as a known global brand sold in more than 70 countries worldwide.

Previous Efforts

We have mainly worked on our marketing and sales efforts internally. We haven’t had much experience with external partners, but we’re open to new approaches.

Project Goals

With this project, we want to establish a new lead generation strategy on social and search channels around our eCommerce website.

Along with the strategy creation, the agency should be capable of executing, managing, and optimizing ad campaigns, and communicating the results with us from time to time (on a monthly basis).

Project Scope

Target Market

Agency Selection Criteria

We invite all agencies interested in becoming our partner to submit the following:

• Case studies of similar work
• Team presentation