Website E-Commerce App Implementation and New Branding for Manufacturing Company

We’re a group that produces fireplaces, stoves and flue pipes. We would like to enter the e-commerce market with our woodburning stoves and bbq products. We have a wide array of products that differ in size, specifications, certifications, and usage. They are shipped worldwide, mostly throughout Europe.

We’d also like a new rebranding strategy proposal to go along with the launch of our e-commerce business. We need the website and branding to show our culture, identity and years of experience in the industry.

1. To build a modern and user-friendly e-commerce channel to showcase our product lines
2. Develop a customer friendly interface and communicate all information clearly. The e-commerce should have a clearly defined buyer path.
3. A branding strategy to go along with the launch of our new channel. This should also reflect a new and modern era of our long company tradition. It should be appealing to our new customers.
4. Increase our Customer base, enter new markets and approach clients shopping on the internet.

E-commerce Specifications

• Informative
• Well-defined buyer path, from initial info to payment
• Multiple calls to actions, depending on the buyer path stage
• A place to showcase all of our products – an online prospectus
• A warm and easygoing experience
• Implemented to fit our existing web-page

Branding

• To reflect a seasoned and experienced industry leader opening up to new markets via the “modern e-commerce way”
• Integrate it into our current mid-term marketing plan
• Closely cooperate with our marketing manager
• To follow up on all of our print and digital media

Deliverables

The project application should include:

• A project outline of the approach from establishing to delivering the project
• The team who will lead, manage and deliver the project + info on their expertise
• Detailed costs and a timetable for the project